Watch all of Apple’s new iPhone videos right here

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iPhone X
The new iPhone X has arrived.
Photo: Apple

Apple just published a plethora of new videos and commercials today to go alongside the unveiling of the iPhone X, Apple Watch Series 3, iPhone 8 and iPhone 8 Plus.

The new videos also include the inspiring “Dear Apple” ad that Tim Cook showed of Apple customers reading real letters sent to the company after the Apple Watch inspired them to lead healthier lives.

Watch them all right here:

iPhone X

Meet iPhone X

Introducing iPhone X

iPhone X

Apple Watch Series 3

Dear Apple

Surf

iPhone 8

iPhone 8 in :08

iPhone in a whole new light