Apple has announced that it will open its latest China Apple store just in time for this year’s iPhone 8 release.
The new store will be located in Ningbo, a sub-provincial city in northeast Zhejiang. The space that Apple has picked out is in Tianyi Square, a giant retail area covering a massive 350,000 square meters. Tianyi Square has won awards for its design, which makes it the perfect location for design-fixated Apple.
The store will open on September 16.
Apple’s focus on China
It continues Apple’s policy of aggressively opening new retail outlets in China. Back at the start of 2015, Tim Cook revealed plans for Apple to open an additional 25 retail stores in the country. At the tine, Apple had just 15. Nonetheless, Apple has now well and truly passed the 40 stores mark in China — and continues building.
Recently, Apple upped its focus on the Chinese market with the appointment of new vice president and managing director of its Greater China region, Isabel Ge Mahe. Given the various problems Apple has faced in the country — ranging from potential antitrust investigations to falling interest in the iPhone — hopefully opening new stores will help keep interest in Apple at a maximum.
As with all of Apple’s new retail stores, the Tianyi Square location is advertised as offering the educational “Today at Apple” classes the company is staging around the world.
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