Popular Star Wars characters will pop up in Apple stores and other retail outlets around the world next week in a promotional event powered by augmented reality. Apple and Disney teamed up for the Star Wars promo, which coincides with the release of new toys for the upcoming movie Star Wars: The Last Jedi.
The event, dubbed Force Friday II, will use augmented reality to draw fans into stores from September 1 to 3. It’s a sequel to a similar promotion the company launched two years ago for the release of Star Wars: The Force Awakens.
The promotion will be available at 20,000 retail locations in 30 countries. Star Wars displays will be available at the stores, allowing fans to scan codes with their smartphones to find characters like Rey, Chewbacca and Kylo Ren. To participate, you’ll need to download the Star Wars app to your iPhone first.
Other retailers participating in the event include Walmart, Target and Best Buy. Here’s Disney’s list of stores participating in Force Friday II.
Apple stores do not appear on the list right now. However, an Apple representative told Cult of Mac that Apple stores will participate. As for what Star Wars toys might pop up in Apple stores, the rep said that “specific products haven’t been announced.”
Star Wars merchandise, and some of the AR characters, will be available online in case you can’t make it to your local shop in time.
