Apple invites users to donate following U.K.’s Grenfell Tower tragedy

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Donation
Apple is making it easy to donate.
Photo: Apple

Following the recent Grenfell Tower tragedy in London, Apple has updated its U.K. homepage to make it easy for people to contribute toward fundraising, by purchasing the charity single or making a direct donation.

The Grenfell Tower fire started on June 14, with the 24-storey residential tower block being engulfed in flame in the deadliest fire in Great Britain since those caused by the air raids during World War II. Up to 79 people died as a result of the blaze.

In the aftermath, more than 50 artists banded together to record a special version of the song “Bridge Over Troubled Water,” including One Direction’s Louis Tomlinson, Liam Payne, Robbie Williams, The Who’s Roger Daltrey and Pete Townshend, Jessie J, Robbie Williams, Paloma Faith, Roger Daltry, and James Blunt.

Money raised from the track’s sale will go to help survivors of the fire, and those who lost family in it. As well as making it easy for people to purchase the song via iTunes, Apple also includes a link to the London Community Foundation, so that people can make direct donations as well.

In the past, Apple has routinely supported charities in a variety of ways. As well as raising money for initiatives through events like charity auctions, Apple has also taken steps to make it easier for users to donate money themselves. Last year, it changed its past policies to let people donate to their favorite charity or nonprofit organization using Apple Pay.

You can donate by clicking here.