Bidding on the charity auction to eat lunch with Tim Cook finally closed today with the winning bid pulling in more money than any of Cook’s previous auctions.
Over 30 bids were placed for the opportunity to dine with Cook at Apple HQ, but unless you mortgaged your house, the average Joe had absolutely no chance of scoring the coveted one-on-one meeting with Apple’s CEO.
The winning bid for Cook’s fifth annual CharityBuzz auction came in at $680,000, breaking Cook’s previous high mark of $610,000 raised in 2013. All proceeds from the auction will be donated to the Robert F. Kennedy Center for Human Rights.
Last year’s auction went for a measly $200,000 while the 2014 auction fetched $330,000. The winner of this year’s auction will get to eat lunch with Cook at Apple Park which is still under construction. Price of the meal is included in the auction, but the winner has to pay for travel and lodging.