Apple’s ‘One Night’ ads show iPhone photography around the globe

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Screen Shot 2017-02-21 at 08.04.30
Apple's new ads have an international flavor.
Photo: Apple

Apple has debuted four new ads on its YouTube channel, showing off the photography prowess of the iPhone 7 through 15 second snapshots of four different cities.

The ads highlight Johannesburg, New York, Shanghai and Tokyo, and focus particularly on the iPhone’s ability to shoot in low light conditions. Check them out below.

All the photos in the four ads were apparently taken by real iPhone photographers, in keeping with Apple’s acclaimed “Shot on iPhone” campaign, which first debuted back in 2015 and has run since then. The individual photographers are credited at the end of each spot.

Interestingly, the ads debut one day after a report stating that Apple is currently shaking up its advertising strategy. Rather than rolling out big international campaigns on television, the report suggests that Apple is now focusing on ads produced by and for local markets around the world.

It also noted that Apple is increasingly interested in creating digital and social media ads, which won’t be broadcast online, but will rather run on platforms like Facebook and Instagram.

What do you think of Apple’s new ads? Leave your comments below.

One Night in Johannesburg — Shot on iPhone 7

One Night in New York — Shot on iPhone 7

One Night in Shanghai — Shot on iPhone 7

One Night in Tokyo — Shot on iPhone 7