Today in Apple history: Apple preps for Mac App Store’s big debut

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The Mac App Store opens its doors to developers.
The Mac App Store opens its doors to developers.
Photo: Apple

November 3: Today in Apple history: Mac App Store launchNovember 3, 2010: Apple prepares to launch the Mac App Store, publicly accepting app submissions from registered developers — and kicking off a gold rush among coders.

After witnessing the enormous sums of money raked in by early entrants in the iOS App Store, developers flood Apple with new Mac apps.

Here comes the Mac App Store

Apple introduced the Mac App Store at its October 2010 “Back to the Mac” event, giving an onstage demo of how the online store would work. The Mac App Store opened for business in January 2011, a couple months after developers began submitting their wares for Apple’s approval.

Developers were also given the chance to beta test the OS X Snow Leopard 10.6.6 software update, which eventually landed in the Mac App Store.

One early bone of contention with developers revolved around Apple’s refusal to let them offer demo versions of apps. While demos did not fly in the iOS App Store, they were an established part of the PC software industry.

Devs argued that demo versions were vital, given the higher prices that Mac apps would demand. Apple didn’t back down on demos, but did offer in-app purchases as a compromise.

The Mac App Store transforms software

MacAppStore
A look at the Mac App Store when it launched.
Photo: Apple

For a variety of reasons, Mac apps never spawned zeitgeist-capturing hits like Flappy Bird or Pokémon Go. As a result, many view the Mac App Store as something of an afterthought when talking about Apple’s various revenue streams.

In fact, the Mac App Store signaled a fundamental change in the history of software. When the Mac App Store launched, it transformed life for a number of developers.

Pixelmator, for instance, grossed $1 million in just its first 20 days. Another developer, who got publicity from Apple, went from selling seven copies of its app per day to 1,500.

Not everyone has been so positive about the the Mac App Store’s impact on developers. However, it clearly showed that the days were numbered for boxed software. Digital distribution was taking over.

Apple had already been speeding up the process with its hardware. Beginning with the MacBook Air in 2008, Apple began eliminating disc drives from its computers.

Do you remember the first app you downloaded from the Mac App Store? Leave your comments below.

  • CAIO MARIZ®

    After 6 years the Mac App Store is the same empty and expensive Store,
    I don’t know where Apple is going with this
    My first download was iLife late 2013 update

    • grace.sherman.1992

      One year have passed since I decided to quit my office work and I never felt better in my life… I started to work from home, over a website I found online, for a few hrs every day, and I profit now much more than i did on my old work… My last month check was for $9000… Superb thing about it is the more time i got for my loved ones… KORTA.NU/MDe