A new rumor coming out of China suggests that September’s next-gen iPhone won’t be called the iPhone 7 as expected, but rather the iPhone 6SE — continuing the naming scheme Apple introduced for its 4-inch iPhone SE earlier this year.
A separate report, meanwhile, suggests that it’s likely to debut on Friday, September 16. That’s just two months’ away…
Just to clarify, this refers to the retail release, not the launch event. To be even more specific, it should happen on Friday, Sept. 16th.
— Evan Blass (@evleaks) July 23, 2016
The slightly-earlier-than-usual launch date was “revealed” by tipster Evan Blass, who has a strong track record when it comes to this type of information. Last week Blass suggested that the code names for Apple’s two (!) new iPhones are Sonora and Dos Palos, thereby potentially shutting down discussion that yet another new iPhone option will be added to Apple’s line-up.
In terms of the naming convention, so far it’s just a rumor citing Chinese supply chain sources. On one level it makes sense, since there have been plenty of reports that Apple is switching to a three-yearly “full number upgrade” cycle, and everything we’ve heard about the iPhone 7 iPhone 6SE suggests an incremental upgrade more in line with Apple’s “s” number refreshes.
However, it would also be a bold move in the same year in which Apple is already seeing iPhone sales decline. I get that the company is apparently saving its big guys for next year’s tenth-birthday iPhone overhaul, but skipping out on calling this the iPhone 7 in favor of a confusing product name like the 6SE just sounds like it’s throwing away potential sales.
What do you think of the name iPhone 6SE? What would it take to make you upgrade this year? Leave your comments below.