Apple’s new Shot on iPhone ads feature lots of slo-mo and timelapse


Going down.
Going down.
Photo: Apple

Apple has added two new spots to its iconic ‘Shot on iPhone’ campaign that highlight the iPhone’s video capabilities.

The short new ads only last 15 seconds. One highlights the effects you can get by using iPhone’s slo-mo video and some windblown hair, while the other captures how thrilling it is to zip down the cable car in Bregenz, Austria.

Watch them both below:


Location: Manhattan, NYC, USA
Song: “Clair De Lune Acapella” arr. by Bill Connor – Boosey Hawkes

Going for a ride

Location: Bregenz, Austria
Song: “California” by Robert Charlebois & Louise Forestier