Taylor Swift continues her about-turn on Apple Music by appearing in a new ad for the streaming music service, in which the hit-maker rocks out to Jimmy Eat World’s “The Middle” while appearing to get ready for a night on the town.
Check it out below.
— Taylor Swift (@taylorswift13) April 18, 2016
“Oh my god. I love this song. I used to listen to this in middle school,” Swift says at the start of the ad — driving home the terrible nature of our fragile mortality by reminding us that Jimmy Eat World’s Bleed American album is now 15 years old.
The new ads continues the trend of Apple Music commercials both relying on a sense of nostalgia and trying to market the service to female users.
This trend began with Apple’s star-studded ad for Apple Music during 2015’s Emmy Awards, which featured singer Mary J. Blige, Scandal actress Kerry Washington, and Hustle & Flow actress Taraji P. Henson dancing to old favorite songs.
It also continues Taylor Swift’s remarkable about-face when it comes to Apple Music. Although it seems a distant memory now, early in Apple Music’s lifespan, Swift was critical about Apple’s royalty payments for artists — leading to Apple changing its payment structure in what some deemed to be a publicity stunt.
Since then, Swift has been a champion for the service — whether it’s telling Vanity Fair that, “Apple [has] treated me like I was a voice of a creative community that they actually cared about” or debuting her concert movie, The 1989 World Tour Live, on Apple Music.
Recently she appeared in another ad for Apple Music, in which she rapped to a Drake song while running on the treadmill.
In terms of today’s ad, Swift is a noted Jimmy Eat World fan — having performed “The Middle” with the band during her 2011 “Speak Now” tour. The group, meanwhile, covered Swift’s “We Are Never Ever Getting Back Together” for an iTunes session in 2013.
Via: Entertainment Weekly