Apple is raising money via iTunes donations to help victims of the Alberta fires, the massive wildfire currently raging across Alberta, Canada, which has destroyed more than 1,600 homes and buildings and forced the biggest evacuation of wildlife in Canadian history.
Apple is making it possible to easily hand your money over to the Canadian Red Cross via an iTunes link, which offers users their choice of $5, $10, $25, $50, $100 and $200 donations. Apple makes clear it will transfer 100 percent of all donations made to the Red Cross.
This isn’t the first time Apple has provided a similar service at times of national or international disaster. Previously the company has accepted donations on the Red Cross’s behalf during humanitarian incidents such as Hurricane Sandy, the Japanese Tsunami, and the Philippines’ Typhoon Haiyan. While it is possible to donate in other ways, Apple’s page streamlines the donation process for anyone with an iTunes account.
It’s worth noting that, in order to donate, you may first need to alter your country selection within iTunes to Canada.
Source: iTunes
