‘AppleSupport’ has been tweeting like tweens

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AppleSupport Twitter
AppleSupport is open for every question on Twitter.
Photo: Twitter

It’s only been around for about 33 hours, and it was off for nine of them, but Apple’s official support Twitter account has averaged about 1.8 tweets per minute since it premiered yesterday morning.

That amounts to a total (as of this writing) of 3,492 posts, most of which are in direct reply to iDevice users who could use a hand.

Apple launched the AppleSupport Twitter account Thursday at 10 a.m. ET with the kind of understated minimalism we’ve come to expect from the company.


And one of its first “calls” regarded a problem that we all face at one time or another: How can we escape Miley Cyrus?


Another came from a person who knows that you have to include as much detail as you possibly can in your service requests.


We aren’t sure the exact color of the tea was relevant. Still, it’s better to have too much info than not enough.

As for the helpful tweets themselves, AppleSupport tends to lead with something encouraging, like “We’ve got your back,” “No worries, we can help with that for sure,” or “Being able to read your messages is important.” And then they typically ask for a direct message or provide a link to a support site that can help.

Unfortunately for users who don’t speak English, that’s the only language AppleSupport is replying in currently. But don’t worry; they have a ready-made reply that they just paste and paste and paste:


AppleSupport currently boasts about 137,000 followers, which in our experience translates to about 100,000 actual, non-robot, non-spam humans. It’s still a lot for a day, however, and it’s by far the company’s most active page. Even CEO Tim Cook has only sent a couple hundred tweets, but he’s probably busy with those “running the company” and “arguing with the FBI” things at the moment.

So here’s your proper welcome to Twitter, Apple. It only took you 10 years.

Via: Business Insider