Cult of Mac's reviews policy | Cult of Mac

Cult of Mac’s reviews policy


Here's what you need to know about Cult of Mac's reviews policies.
Here's what you need to know about Cult of Mac's reviews policies.
Photos: Jim Merithew and David Pierini/Cult of Mac

What we review and how we test

At Cult of Mac, we review all sorts of products, from the latest electronics lovingly created by Apple (and by Cupertino’s competitors) to smartphone accessories, sporting goods, kitchen appliances and other essentials — basically, anything that makes our lives better.

If we review something, we’ve spent time putting the product through its paces, messing around with it, comparing it to similar products and generally evaluating it to death. We’re here to represent the interests of our readers, not manufacturers, and will confidently and honestly report back on what we experience without bias.

Positive reviews should be read as recommendations to the reader and not as promotions for the manufacturer. With that said, Cult of Mac makes these promises as part of our effort to be transparent about our ground rules for writers and our policies on review units and affiliate links.

Reviews and affiliate links disclosure

• We don’t mix business with editorial.
• We clearly mark every review we publish.
• We use affiliate links when applicable, but they have no bearing on our editorial ethics. Writers have no involvement in our affiliate link program.
• We receive no money or compensation for reviews aside from the usual advertising revenue generated by pageviews and the small commissions paid by affiliates when a reader follows a link from our site to their store and makes a purchase.
• We disclose when we receive a review unit from a company.
• We cannot review every product we receive.

Manufacturers: please submit review requests to We treat all correspondence as confidential. If you like, you can send review units for possible review to:

Cult of Mac
Attention: Reviews editor
3150 18TH ST
Suite 277, PMB 201
San Francisco, CA 94110

From time to time, we run sponsored posts, which are clearly marked as such. Find more information on Cult of Mac’s sponsored posts.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.