Steel Apple Watch bracelet rivals Apple’s, but costs half the price

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Juuk Revo Apple Watch band
Juuk's stainless steel Revo wristband for the Apple Watch is a beauty.
Photo: Leander Kahney/Cult of Mac

Best List: Revo brushed stainless steel Apple Watch bracelet by Juuk

For nearly 20 years, watchmaker Eugene Ho has been making luxury timepieces for the likes of Hugo Boss, Tommy Hilfiger, Timberland, Ecko and Reebok. Now he’s branched out on his own. His startup, Juuk (pronounced “juke”), makes beautiful, high-end bracelets for Apple Watches.

Juuk’s wristbands rival Cupertino’s aesthetics and quality — but cost half the price.

“We’re aiming for the high end of the market and are targeting customers who appreciate a solid, well-made stainless steel bracelet,” said Ho, who is based in Hong Kong. “Our goal is to create beautiful bracelets that transform the Apple Watch from a tech gadget that’s cool to use into a timepiece that you’ll love to wear.”

Take the 42mm Revo brushed stainless steel bracelet, which I’ve been wearing for several weeks. The wristband is made from the same 316L stainless steel alloy that Apple uses for its watches and wristbands. It’s a similar design, with a double butterfly clasp, and is just as strong and good looking. But where Apple’s stainless steel bracelet costs $449 (or $549 for a black one), Juuk’s is $195. That’s not cheap, but it’s beautiful and bulletproof. It’ll last longer than the watch it’s attached to.

Juuk’s bands come in different styles and sizes, with offerings for both of Apple’s Watches (38mm and 42mm). For example, there’s a Revo wristband in matte gunmetal for $225.

For a limited time, Juuk is offering a special 10 percent off discount code for Cult of Mac readers on the 38mm and 42mm Revo bracelets. Just use the code “CultOfMac2016” at checkout. The code will expire Feb. 29, 2016. In addition, Juuk is offering pre-order discounts for its upcoming Locarno bands that will be shipping in late April (20 percent off this month, 15 percent off in March, 10 percent off in April).

Buy from: Juuk

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  • matt

    juuk does not seem to make any claims that this band is bullet proof.

  • matt

    i feel you should delete the line claiming that this band is bulletproof.

    • It’s a figure of speech meaning that the band is durable, not a literal claim of bulletproof-ness. Good grief! Besides, a watch band is pretty minimal protection if someone’s shooting at you.

      • matt

        one of the apple programmers who used to work on cut and paste on os x, warns not to use stainless steel apple watch bands when using an aluminum unibody mac book, because it can scratch your computer.

        i really wanted to go out and test this and ‘ ballistic glass ‘ screen savers with my glock 45 semi auto , but i don’t have the money in my budget.