Black Friday may have handed Apple its strongest Friday sales in history, thanks to third party retailers heavily featuring the company’s products in their own promotions.
According to a note sent out by analyst Trip Chowdhry from Global Equities, the Apple Watch is likely to emerge as the M.V.P. of the shopping holiday — as the result of retailers offering big discounts on the device, as well as free shipping and zero sales tax.
Chowdhry based his views on sales data from U.S. retailers including Target, Best Buy, Apple Stores, and others.
This echoes a similar report from FBR Capital Markets senior analyst Daniel Ives, who said the “anecdotal evidence” from retailers and customers suggested big Apple Watch sales, which are likely to continue “heading into the holiday season.”
Trip Chowdhry says that the iPad Air 2 was also a big seller for kids 8 years and older, while the iPad mini was bought as a gift for kids younger than 8 years.
If Apple did, in fact, have one of its best sales days ever on Friday it would be little surprise considering that this weekend seems to have marked a massive surge in sales, particularly online.
A separate report released by Adobe claims that Cyber Monday was the biggest online sales day in history, with a record $2.98 billion being spent online — representing a 12 percent increase on last year. Since Apple devices were likely used for the majority of these sales, too, I think it’s fair to chalk this weekend up as a major victory for Cupertino.
Have you bought any Apple products over the past few days of deals? Leave your comments below.