Sometimes the future is a fuzzy picture. This was literally true when looking at a 0.3-megapixel image produced by one of the first consumer digital cameras, Apple’s doomed QuickTake.
Launched in 1994, the QuickTake didn’t exactly take off. The bulky behemoth looked like a pair of binoculars. There was no preview screen, so when your camera was full — after just eight pictures at the highest resolution — you had to plug the gadget into your Mac to look at your photos.
Enlarged beyond the size of a postage stamp, the pictures weren’t very sharp. Photographers scoffed that digital files would never record the detail of film.
After three models and three years of modest sales, the QuickTake was scrapped in 1997 along with other non-computer products when Steve Jobs returned to the company.
Photo: Jared C. Benedict/Flickr CC
Two decades later, Apple is revolutionizing photography with its sophisticated camera in the iPhone and shaking up conventional ideas about how cameras should function. And that may help revise history a bit for the QuickTake, considered one of Apple’s biggest product failures.
It’s easy to mock, but the device deserves credit for opening the space for other companies to refine software and digital cameras. Time magazine in 2010 named it one of the 100 most important gadgets since 1923.
The QuickTake was made during Jobs’ exile from Apple — he was fired in 1985 — and it often gets lumped in with other Apple flops, like the Newton personal assistant and the Apple Bandai Pippin multimedia player/video game console.
Like the Pippin, the QuickTake cameras were not designed by Apple. The QuickTake 100 and 150 were built by Kodak. The 200, which looked more like a camera and included a preview screen on the back, was built by Fujifilm.
The 100 was introduced for more than $700 in 1994. The camera could store 32 photos at 320×240 or eight pictures at 640×480, its highest resolution. The camera had a built-in flash with no focus or zoom control. You couldn’t delete individual photos, but a button let you delete everything at once. Photos were 24-bit color and the camera connected to any Macintosh computer with a serial cable.
The 150 was released in 1995 and included a separate close-up lens. Apple also released a connection kit for Microsoft Windows.
Apple switched manufacturers for the 200 and Fujifilm built the final QuickTake model with focus and aperture controls and the ability to store images on SmartMedia memory cards. The 200 was available for around $600.
Photo: intechar/eBay
Two of my Cult of Mac colleagues, Rob LeFebvre and Evan Killham, bought QuickTake cameras back in the day. Killham remembers affectionately calling it a “BrickTake” because of its shape, size and heft.
“(It) took terrible pictures,” Killham said. “I’m not sure if we even had a concept of megapixels back then, but the QuickTake had none of them. The output was grainy, the flash made everyone look like ghosts, and for some reason, my iMac did not always recognize that the camera was plugged in. Maybe it was trying to save me the disappointment of seeing how badly everything had turned out.”
Still, Killham said he liked the design and the camera’s quirks. LeFebvre, too, seemed to have a pioneer’s patience when it came to his QuickTake.
Photo: Franny Wentzel
Photo: Franny Wentzel
“I always associate the QuickTake with the Newton era of Apple — it was like the future, only not quite enough of the future,” LeFebvre said. “It was both too far ahead of its time and too mired in the poor technology of the day.
“The QuickTake was this chunky gray plastic thing that looked like something out of Battlestar Galactica (the old series, mind you). Like a weird monocular sort of device that let you take really low-resolution photos. But, at the time, I didn’t care — it was a magical device that let me glimpse the future that we’re actually living today, where digital photography is called just ‘photography.'”
QuickTake fans will have to settle for its brief but pivotal place in history. Once Jobs returned, he discontinued the QuickTake and other like products to streamline Apple.
The QuickTake cameras are now collector’s items, fetching $50 to a couple hundreds bucks on eBay, and fans of vintage computing have found ways to download photos from the devices.
David Pierini is a former newspaper writer and long-time photographer. Considered a luddite by most of his friends, they did not believe him when he broke the news that he would be writing for a technology website. He is fascinated by human nature and would love to cultivate stories about the people driving the tech bus. Reach out to him at [email protected].
6 responses to “QuickTake was Apple’s first doomed foray into digital photography”
“Doomed” is a strange choice of words. Although the QuickTake was not the financial success Apple had hoped it would be, it certainly was a success in its intent. I worked with 100s of educators around the country whose first introduction to the world of digital creativity was the QuickTake camera. It introduced them to a digital world where digital creativity could be spontaneous and performed by mere mortals. It opened their minds to the possibility that technology could make them content creators, not just consumers. It helped them realize that there was more than one way to open the mind of a child.
In my mind, it was a success.
I couldn’t agree more. People today think that if a product isn’t the financial smash hit of the iPod or the iPhone, it’s a ‘failure’. Digital gadgets weren’t as cheap or as accessible as they are today – and the public wasn’t nearly as ready to accept them.
For what it’s worth, I had an amazing time with the Kodak DC50 (cousin to the QuickTake) in high school working almost exclusively in digital (along with a PowerBook Duo and a Newton) for school science projects (these were school owned, not personal). For what we did with it, it didn’t matter that the resolution wasn’t dozens of mega pixels, it mattered that the files were digital without having to spend a lot of time developing and scanning in pictures. It was pretty great!
(Also, the line about the QuickTake not connecting with the iMac… Totally Yep. Those devices were all pre-usb and did not play well with the USB wonderland of the iMac.)
My first foray into digital photography was the gameboy camera of 1998. Laugh if you will, but only a year later than the QuickTake 200, and at a much more affordable price (I think it was $59.99), it was one of the earliest affordable digital cameras available. Plus you that that amazing printer that could spit out tiny grainy images on heat transfer paper, it was pure magic in 1998.
Agreed I would hardly call it doomed, the quicktake, along with the gameboy camera and(one I was also quite partial to) the Sony Mavica cams with the floppy disk drive were revolutionary for there time and are the start of a path where we now have Phone Cameras able to produce shots for billboards(Apples latest ad campaign) and a wide range of cameras that can produce amazing stills at affordable prices.
“The QuickTake was made during Jobs’ exile from Apple — he was fired in 1985 — and it often gets lumped in with other Apple flops, like the Newton personal assistant”
Lousy article, paying absolutely no homage to the early models of important technology to come. For a guy who asserts in his bio below that he “would love to cultivate stories about the people driving the tech bus”, you certainly are willing to deride and discard the earliest attempts by those people on the bus. Comparing them to todays models is just silly.
It’s fine to sit at your iMac or Macbook Pro and pound out this opinionated drivel (something Cult of Mac is doing a lot of lately), but just remember that your computer was only made possible by the Macintosh 128, an odd-looking machine that had 64 kilobytes(!) of ram, no hard drive, a paltry 400 kb semi-rigid floppy disk, grayscale only, and was •incredibly• slow and underpowered by todays standards. Oh, and it was thought to be a “doomed” computer by most of its critics. That computer, and it’s technological siblings, changed the world. Q.E.D.
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