After leaving customers hanging when it came to quickly fulfilling early iPhone 6 and Apple Watch orders, Apple’s reportedly taking no chances with the iPhone 6s.
According to Pacific Crest analyst Andy Hargreaves, Apple has upped its order volume for the next-generation iPhone to avoid disappointing customers — and lowering Apple stock prices as a result.
Hargreaves writes that Apple is anticipating big demand for its “next cycle” of iPhones, and has increased its order volume as a result, although he doesn’t give any numbers.
Upping its orders from the last incremental “s” release makes sense given how well the iPhone 6 and 6 Plus continue to sell, combined with the fact that it took months for demand to finally reach supply with Apple’s previous iPhone release. During Apple’s earnings call last October, Tim Cook admitted that iPhone 6 and 6 Plus supply was not “on the same planet” as demand. “It’s very difficult to gauge demand without first finding the balance,” he noted.
In the event, it took until January this year before all iPhone 6 and 6 Plus models showed up as being available without delay.
Given that fewer users typically upgrade for bi-yearly “s” releases, Hargreaves’ report lends a bit more credibility to the idea that the iPhone 6s will be Apple’s biggest “s” release yet — with rumored improvements said to include a significant processor upgrade, better camera, new color option, sapphire display, strengthened shell, improved Touch ID and Force Touch.
Today’s report additionally notes that the current iPhone 6 generation devices continue to sell well, and that Apple is likely to sell 50-52 million iPhones this quarter, representing an improvement on Pacific Crest’s 46.8 million estimate.
Source: Barrons
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
10 responses to “Won’t get fooled again: Apple places unexpectedly large order for iPhone 6s”
The most boring smartphone.
If you think a smartphone is boring, you’re probably a boring person. Is your laptop boring too? Maybe it’s time to put down technology and get some fresh air.
most boring = less gimmicky and is incredibly reliable smooth user experience. I take boring!
Apparently from sales figures, people love boring. The next set of Samsung ads, desperately comparing themselves to iPhones, will be in trying to show how much more boring their Galaxy is than the iPhone, lol.
I’ve actually always liked the “s” upgrades as Apple has worked out all the kinks and bugs from the new design the year before (like how attenagate was fixed in the 4s). And then you also get better specs all the way around.
What kinks and bugs are you referring? I have the 6+ and have not had a single problem with it.
Agreed, the S is always the more refined hardware.
iPhone 4 – antennagate
iPhone 4S – fixed
iPhone 5 – dust under camera lens
iPhone 5S – fixed
iPhone 6 – front facing camera crescent
iPhone 6S – bet you any money it’ll be fixed.
Hope this time the customer experience
will be much better. it was horrible trying to put your hand on one of the
iPhone 6, always out of stock!
I’m done. With Cult of Mac. You claim to be #1, Apple fans, blah, blah, blah… All I ever hear out of you is very negative criticism of Apple. Piss and moan and whine! Enough. Consider yourself blocked. Try expanding your fan base by pissingon Google next!
s upgrades are better.