Apple almost signed Uber to handle its same-day deliveries

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Uber failed to win over Apple as a partner for its delivery business.
Uber failed to win over Apple as a partner for its delivery business.
Photo: Cult of Mac

Apple nearly made a deal with Uber for its new same-day delivery service, before ditching them in favor of startup courier service Postmates Inc., according to a new report.

Apple allegedly considered adopting Uber’s new delivery project, known internally as UberEverything. Starbucks also entered into negotiations with the taxi company, before settling on the same delivery service as Apple.

Exactly why Apple decided against Uber isn’t made clear in the article, although same-day delivery is a fiercely-competitive field with a number of startups — alongside established giants — operating in the space.

It’s possible that Postmates simply made a better bid for Apple’s services, but it should be noted that Uber has sometimes suffered from a poor reputation when it comes to customer service, which is just about the polar opposite of Apple’s acclaimed reputation in this area.

Apple launched its same-day delivery service late last month, currently available for only a limited number of products, such as Apple TV and Lightning cables. While the service is very speedy, with deliveries arriving within a matter of hours, for now it’s only an option in the select cities where Postmates operates.

Source: WSJ