Apple tops customer satisfaction survey for 11th straight year

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Who makes the best computers around? We think you know the answer to that. Photo: ASCI
Who makes the best computers around? We think you know the answer to that. Photo: ACSI

Apple has cemented its place atop the American Customer Satisfaction Index, a sort of Michelin guide for customer service, for the eleventh straight year.

In a new report released by ACSI, Apple continued its lead over big name rivals such as Dell, Acer, Hewlett-Packard and the catch-all “All Others” when it comes to satisfaction with computing devices — including desktops, laptops and tablets. Scores are based on everything from pre-sale customer expectations, to perceived value and quality, customer complaint incidents and overall consumer loyalty.

While Apple did reign triumphant, however, it did 3 percent from last year to an overall score of 84, which the American Customer Satisfaction Index attributes to the most recent generation of iPads not improving “all that much from earlier versions” — despite excellent reviews.

Overall, the report claims that:

“Contrary to most predictions, the PC may be on the verge of making a bit of a comeback: sales of desktops are no longer falling after years of significant decline. On the other hand, tablet sales growth appears to have slowed. As the early enthusiasm with tablets wears off, customer satisfaction dips (-1% to 80) and now trails slightly behind desktops (+3% to 81), although both lead laptops (-4% to 76) by a wide margin.”

Not bad, Apple. Not bad.

Source: ACSI