See Jony Ive and Marc Newson talk Apple Watch design

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Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue
Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue

Jony Ive and his BFF Marc Newson launched Apple into the luxury market this week with the Apple Watch, which expertly straddles the line between gadget and fashion accessory.

Apple’s dynamic designing duo sat down with Vogue’s Suzy Meeks this week to talk about their first foray into the fashion world — as well as what inspired them to create the Apple Watch. We rounded up the top 8 revelations from the pair’s appearance earlier this week, but Vogue just made the full interview available online, and it’s full of juicy insights into Jony and Marc’s thought processes.

Watch the full interview below: