April 24 isn’t just about the Apple Watch. If you live in China, it’s also the day on which the second brick-and-mortar Apple Store opens in Hangzhou — following hot on the heels of the recently-opened gorgeous West Lake store in the city’s Shangcheng District.
The new store is located in the city’s Jianggan District, in a MixC mall that is also home to a number of high-end brand stores and upmarket eateries.
With Tim Cook claiming that China is set to overtake the U.S. as Apple’s biggest market, the company is “investing like crazy in the [Chinese] market” — as demonstrated by the 25 new retail stores opening in China during 2015 and 2016, to bring the total number to 40.
To continue growing its iPhone numbers in the country, Apple recently launched a new trade-in program designed to get users to upgrade to the latest iOS device. The Apple Watch should also be a big seller in China.
Having been instrumental in coming up with a sales strategy for the Apple Watch, I wonder if the timing of the new Hangzhou store means that retail guru Angela Ahrendts will be in China for the official launch of Apple’s eagerly-anticipated wearable device…