Apple has quietly reinstated a shopping app from a beachwear retailer that sells bikinis.
As previously reported, Apple pulled the app by Simply Beach, an online beachwear retailer, as part of its great sexy apps purge over the weekend. Among other things, the Simply Beach app sold bikinis.
On Friday, Simply Beach received an email from Apple about the decision to remove any overtly sexual content from the store and that included the Simply Beach application.
“The email also made mention to numerous complaints they had received from customers regarding ‘this type of content’ and implied it was these complaints which had led to the changes,” says the app’s developer, Andrew Long. He added that Simply Beach thought this was a hoax.
A few hours ago, the Simply Beach app was again available on the App Store. Neither Long nor Simply Beach received any communication whatsoever from Apple, Long said in an email.
The same thing seems to have happened with Daisy Mae’s Alien Buffet, a 12+ rated game that was pulled presumably because it features a female lead character in short shorts. Like Simply Beach, the game is quietly back on the App Store. Again, there has been no communication from Apple.
It’s pretty clear that Apple’s doing damage limitation here, reinstating the high-profile apps, although iWobble is still banned.