Going to college is supposed to be all about going to parties, drinking heavily, hooking up and maybe squeezing in a few classes if you find the time. But when it comes to college students today, it turns out what they really want most is an iPhone.
Researchers at Student Monitor asked 1,200 U.S. undergraduates last fall to choose “what’s in” among students from a list of 77 options. Not only did students rank the iPhone as more popular than coffee, texting, drinking beer and college football, but Apple’s smartphone somehow managed to top the collegiate tradition of “hooking up” to take the No. 1 spot.
The iPad didn’t do too bad in the survey either, topping Instagram, laptops and selfies. Here’s the rundown on what college students ranked as most important: