Snapchat is taking Stories, its concept that lets you see the world through your friends’ perspectives, to a new level today. By collaborating with the likes of Vice, Comedy Central, Yahoo News, and National Geographic, Snapchat’s new Discover feature brings you the news in the form of a story.
The ephemeral social network says it’s taking aim at social media companies who “tell us what to read based on what’s most recent or most popular” (like Facebook).
Discover stories are created by editorial teams and refreshed every 24 hours. Unlike Stories, Discover content also supports long form journalism, making it a huge threat to Facebook and Twitter as the top place to find and read your news.
Here’s how to use Discover:
https://www.youtube.com/watch?v=guGvV8LCx7o
Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.
The new Discover feature is available now with the Snapchat 9.0 update in the App Store. The update also includes a new feature that finally makes it easier to add friends by sharing your unique Snapchat Ghost.
