NFC payments might be easy, but up until now it’s fairly safe to say that they’ve never been cool in the conventional sense. Hoping to change that perspective is a new TV spot by Chase bank, which shows Apple Pay being used by super-cool indie band Bleachers.
The ad shows the indie band travelling around Los Angeles, buying items with their iPhones. In a sense, it’s a bit similar to Eddy Cue’s recent Apple Pay demo, except instead of being a middle-aged man buying Frozen toys, it’s a rockin’ pop band buying custom guitars, cool haircuts and nachos.
Check out the ad after the jump.
If the ad itself feels like it could have come directly from Apple, that’s because it pretty much did.
“Our concepts went to Phil [Schiller], our storyboards went to Phil and someone from the [Apple] brand team was on the shoot, so they were involved there too,” Chase’s chief brand officer told Ad Age.
The 90-second version of the ad can be seen below. A shorter 30-second spot is set to air on NBC, ABC, Fox, CBS and ESPN during prime time TV shows and sports broadcasts throughout the holidays.
The song, if you’re interested, is “Rollercoasters.”
