Snapchat has become the go-to method for sending naughty nudes to your friends, but with a big update released today, the app is hoping you’ll start using it to send something a little more valueable: money.
Snapchat announced today that it’s partnering with Square to bring Snapcash to its ephemeral messaging platform, giving the ability to wirelessly transfer money directly from a bank account. And all it takes is a single snap.
The company even made a whacky 60’s style commercial to promote the new feature:
https://www.youtube.com/watch?v=kBwjxBmMszQ
Snapcash is really just an extension of Square Cash, which launched last year. Only Snapchat has made it just as easy to use inside its own app, where you’re probably telling your pals how broke you are anyway. To send money to friend, simply type a dollar amount in the subject line, hit the green button, and your cash is on the way.
Along with making the service dead-easy to use, Snapchat says its taken security seriously too. Using Snapcash requires a Square Cash account, because all of your credit card information is stored on Square’s servers.
The free update will land on Android later today, while the iOS version is expected to be available shortly after.
