iPhone 6's big roar scares off smaller smartphone makers | Cult of Mac

iPhone 6’s big roar scares off smaller smartphone makers

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lion
Consumers are so excited about the iPhone 6 we wish Apple would Mufasa.

Someone looking for a meme worthy video could do worse than overlaying the soundtrack of a Savannah wildlife documentary with footage of tech companies vying for users to buy their next big smartphone.

Just like a lion feeds first, while the scavengers hang around and wait for scraps of spare meat to show up, so a new report from Digitimes claims non-Apple smartphone vendors looking to release high-end models in the second half of 2014 are getting increasingly worried that there aren’t going to be enough component supplies available. The reason? Component makers are all working on the iPhone 6.

And that’s just the start of it.

The report also says many of these rival vendors are delaying the launch of new smartphones since they realize that getting in the way of the iPhone 6 path of destruction could cost them between 10 and 20 percent of their sales.

Supply chain sources are allegedly holding back until Apple makes its move — and reveals its much-speculated-upon next generation iPhone specifications — and will then “launch a new wave of smartphones and marketing attacks to gain back market share.”

Yeah, good luck with that one.

Source: Digitimes