Apple plays up WWDC secrecy with mysterious session titles



Apple is having some fun with the mystery surrounding its upcoming Worldwide Developers Conference, updating the WWDC app to include whimsical session titles designed to give devs a chuckle even as they’re guessing what’s next.

Just about the only solid piece of information from the app update is that Tim Cook and company will kick off the annual event with a special keynote June 2 at 10 a.m. Pacific in San Francisco’s Moscone Center. Apple is expected to reveal details of iOS 8 and the next version of OS X during the address.

WWDC is a nerd Mecca where legions of iOS and OS X coders hone their skills alongside 1,000 of Apple’s top software engineers. Curiosity about this year’s conference is especially high because the company is long overdue for hardware updates. Rumors have targeted the Apple TV, MacBook Air and iWatch as prime candidates for announcements, although Cupertino is playing its cards close to the chest as per usual.

The WWDC app update plays on that hunger for hard news about what’s next for Apple. Rather than going with its traditionally boring “Session to be announced” titles before the big event, Apple’s WWDC sessions are peppered with secretive names that look like they were sourced directly from Katie Cotton’s outbox.

“No Comment,” “This One Is Sealed,” “Shhhh, Can’t Tell You Yet” and dozens of other secretive session titles will be replaced with their real names and descriptions after the keynote Monday, but for now developers will just have to guess where they should spend time at Moscone West.

Along with tons of sessions on coding, Apple will also host special sessions like the Apple Design Awards, “Star Wars Past, Present and Future” (featuring guests from LucasFilm), The Bash at Yerba Buena Gardens, “Stump the Experts” and “A Moment in Silence” with former NASA astronaut and NFL wide-receiver Leland Melvin.

A full schedule of WWDC sessions and events can be found on Apple’s website, but if you didn’t get a golden ticket you’ll have to sneak into them on your own.


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