Hollywood loves Apple almost as much as it loves itself.
The passionate affair burned for decades before Samsung came snapping celebrity selfies with Ellen at the Oscars and dishing out enough paid endorsements to finance the next Star Wars trilogy.
Apple plans to fight back with its own buzz marketer in New York to keep its products in the hands of the elite and glamorous. But Cupertino has never had a problem getting its products on the big screen and into the coolest TV shows — even though Apple swears it doesn’t pay a dime for product placements. Here are 18 of the most iconic Apple cameos to hit the screen.