AT&T Sees 200% Increase In iPad Activations During The Air’s Launch Weekend



While Apple hasn’t released any official sales numbers for the iPad Air yet, AT&T is reporting that it saw over a 200% increase in iPad activations during the last three days.

“iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month,” said AT&T CEO Ralph de la Vega. “We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”

Another report from this morning said that iPad Air adoption is already 5x greater than the iPad 4 after its opening weekend. AT&T hasn’t clarified which iPad launch it’s referring to from last year, but we’re assuming the 200% figure is comparing the third-gen iPad launch. The fourth-gen iPad came out as a soft launch alongside the iPad mini in the fall of 2012.

Source: AT&T