Casemakers are known to gamble on upcoming iOS product launches. Every day they can have their product on the shelves closer to launch is a day they have a leg up over their competitors in the hyper-competitive case market.
Case in point, here’s a story about Hard Candy Cases gambled (and lost) $50,000 on iPhone 4S moldings from China to get their cases first-to-market. When the iPhone 4S actually debuted, though, it looked identical to the 4, instead of the radical redesign the case makers expected. Oops.
Now the same case maker is doing the same thing, gambling on the iPad 5 launch. This time, though, Tim Hickman has less to lose.
Tim Hickman, founder and CEO of Gumdrop Cases (and the man who is also behind the aforementioned Hard Candy Cases) is betting on a radically redesigned, slimmer iPad 5 with iPad mini-like side bezels. In fact, he’s already making cases for it.
It’s widely accepted at this point that this is, in fact, exactly what the iPad 5 will look like, so Hickman’s gamble probably isn’t that risky.
What is more risky is Hickman’s belief that Apple will announced the iPad 5 at WWDC next week, which consensus says is very unlikely. WWDC, after all, is a software show, and a new iPad would seemingly demand its own dedicated event.
Only time will tell, and if Hickman’s wrong, he just has to sit on his cases for a few months until Apple does release the iPad 5. Meanwhile, his latest gamble will rack up quite a bit of publicity for Gumdrop Cases. Seems like a smart move to me.