Is IKEA getting into the camera market? After all, it already announced that it’s going to sell TVs. Or is this cardboard camera just another piece of set dressing, like the fake books, fake computers and fake meatballs found in the Swedish giant’s labyrinthine stores?
The answer is, “None of the above.” The camera ([photographed by Zofty)][www.thefancy.com] is in fact a fully-functioning digicam which was given away as part of IKEA’s press kit during Milan’s *Fuorisalone*, the ad-hoc, city-wide set of events that spring up around the *Salone Internazionale del Mobile*.
The camera will shoot up to 40 exposures, and these can then be transferred to the device of your choice via USB (via the flip-out plug). As you can see from the photo, the camera runs on a pair of AA batteries, and the internal memory is purged by inserting a paper clip into the trash-hole.
I’m jealous. Not that journalists got to spend time in ugly, industrialized Milan. No, I’m jealous of a press kit that actually contains something good. Usually all I find inside a press bag is a a huge pile of guilt and dismay. Guilt brought on by the fact somebody spent a part of their life making the piece of crap I’m about to toss out, and dismay that I have to walk to a recycling point to do it.
[www.thefancy.com]: https://www.thefancy.com/things/300225041/Cardboard-Digital-Camera-by-I “Fancy – Cardboard Digital Camera by IKEA”