Groupon Adopts UDID Alternative That Could Become Standard For Developers

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AppRedeem is hoping iOS devs will follow Groupon's lead and adopt its UDID alternative.
AppRedeem is hoping iOS devs will follow Groupon's lead and adopt its UDID alternative.

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One response to “Groupon Adopts UDID Alternative That Could Become Standard For Developers”

  1. mobilemike says:

    The jury is still out on using any type of Fingerprinting & MAC Addresses as well. There is an alternative out there that is browser cookie based that you should also check out “Track-Beyond-Install” by GET IT Mobile. http://getitmobile.com/get-it-track-beyond-install/#getit

    Its completely browser cookie-based and does not use any device identifying information such as UDID or MAC addresses and like web cookies mobile users have complete control. It does not require the installation of yet another full SDK either, just a few lines of code and a 1x browser call on initial app install/load. This can be used to centrally track installs and usage events from any app marketing campaign, channel or platform; on-device, online or offline.

    In full disclosure, yes I work for GET IT Mobile – but I thought this information might be pretty timely and useful as the debate over mobile app install tracking is heating up.

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