Sony Ericsson CEO: "We Should Have Taken the iPhone More Seriously" | Cult of Mac

Sony Ericsson CEO: “We Should Have Taken the iPhone More Seriously”



Sony Ericsson CEO Bert Nordberg recently sat down with the The Wall Street Journal to talk about the future of Sony Ericsson as a company and player in the smartphone market.

Nordberg was quoted as saying that the company “should have taken the iPhone more seriously when it arrived in 2007.”  You think, Nordberg?

TUAW notes that Norberg didn’t elaborate further on the comment in the interview, but it’s clear that he was referring to the fact that Sony Ericsson’s share of the mobile market has taken a sharp nosedive since the iPhone’s release.

The company took too long to transition from making “feature” phones running the Symbian OS to smartphones running Android. Sony Ericsson owned 4.3% of the global mobile phone market in Q3 of 2009, and the company reported a dismal 1.7% share in the second quarter of 2011. Apple grew to a 4.6% share of the global phone market in Q2 2011. Apple only sells the iPhone, while Sony Ericsson sells a vast lineup of feature phones and smartphones.

When asked about the company’s strategy on adopting new technologies, Nordberg said:

“We are quite careful throwing ourselves into new technology, simply because there is no guarantee that consumers will buy just because we develop it.”

Apple seems to have a slightly different approach.