All items tagged with "Walter Isaacson"

Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

Author Ken Segall, Photo by Doug Schneider.

Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.

The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)

Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.

Read the rest of this post »

Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]

Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]

Ken Segall, photo @Doug Schneider.

Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall.

If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it.

Read the rest of this post »

Tim Cook & Walter Isaacson Feature In TIME Magazine’s List Of Most Influential People

Tim Cook & Walter Isaacson Feature In TIME Magazine’s List Of Most Influential People

Cook's really cooking as Apple's new CEO.

Apple CEO Tim Cook and author Walter Isaacson, famous among Apple fans for his authorized Steve Jobs biography, have made TIME Magazine’s list of The World’s 100 Most Influential People. Cook’s complimentary “report card” was written by former Vice President of the United States and Apple board member Al Gore.

Read the rest of this post »

French Designer Philippe Starck Claims Apple Will Reveal ‘Revolutionary’ New Product Within 8 Months [Updated]

French Designer Philippe Starck Claims Apple Will Reveal ‘Revolutionary’ New Product Within 8 Months [Updated]

Is Starck referring to an Apple television, the iPhone 5, or something else?

The French designer Philippe Starck, famous for both his interior design and mass produced goods like toothbrushes and chairs, revealed in a recent radio interview that Apple has been working on a “revolutionary” new product that will be unveiled within the next 8 months.

Read the rest of this post »

Walter Isaacson: Larry Page Is Wrong; Steve Jobs’s War On Android Was Real

Walter Isaacson: Larry Page Is Wrong; Steve Jobs’s War On Android Was Real

This Samsung handset would probably still have buttons if it wasn't for the iPhone.

Following comments made by Google co-founder Larry Page yesterday, which suggested Steve Jobs’s thermonuclear war against Android was simply “for show” to rally the troops, Walter Isaacson has confirmed that Page is wrong, and he has insisted that Steve’s war against Android was real.

Read the rest of this post »

Walter Isaacson Talks At Length About Steve Jobs’s Character & Management Style [Video]

Walter Isaacson Talks At Length About Steve Jobs’s Character & Management Style [Video]

Walter Isaacson's biography on Steve Jobs became an Amazon best seller within months. Photo by Patrice Gilbert.

Walter Isaacson took to the stage in Amsterdam for the John Adams Institute recently to talk about his biography based on Steve Jobs. During the 90-minute clip, Isaacson talks at length about Steve’s character and his management style, and he recounts a number of his favorite stories about Apple’s co-founder and former CEO.

Read the rest of this post »

Ashton Kutcher Cancels All Other Projects To Play Steve Jobs Role That Was ‘Meant For Him’

Ashton Kutcher Cancels All Other Projects To Play Steve Jobs Role That Was ‘Meant For Him’

Kutcher is a dead ringer for Jobs in his early days.

It seems Ashton Kutcher is delighted to be playing Steve Jobs in Mark Hulme’s upcoming movie, so much so that he has canceled all of his other projects and has already begun meeting with Steve’s friends to “get inside the voice.” Hulme reports that Kutcher has “poured himself” into the role that was “meant for him.”

Read the rest of this post »

Tim Cook Visits Beijing To Meet Chinese Officials, Pose With Fans

Tim Cook Visits Beijing To Meet Chinese Officials, Pose With Fans

Apple CEO Tim Cook poses with fan at the company's Xidan Joy City store in Beijing.

Apple CEO Tim Cook was in Beijing today, meeting Chinese officials as the Cupertino company eyes up further growth in China. It’s his first trip to the country since he took over from Steve Jobs as CEO, and he got himself noticed with a visit Apple’s Beijing store where he stopped to pose for photographs with fans.

Read the rest of this post »

Is Steve Jobs’s Biography An Inspiration To Entrepreneurs, Or A Warning?

Is Steve Jobs’s Biography An Inspiration To Entrepreneurs, Or A Warning?

Blogger Jason Kottke has noticed an interesting pattern: Silicon Valley entrepreneurs who take Steve Jobs’s biography not as a guide to success, but as a warning.

Kottke points to four entrepreneurs who are scaling back on work to focus on their families, lest they turn out like Steve Jobs.

Read the rest of this post »

Scott Forstall Will Be Apple’s Next CEO [Report]

Scott Forstall Will Be Apple’s Next CEO [Report]

Apple CEO Tim Cook has barely had time to make his mark on the tech giant when an ambitious senior vice president is being portrayed as a ‘CEO-in-waiting.’ In a soon-to-be published look inside Apple, Scott Forstall is described as a potential problem for Cook, who only months ago took over for co-founder Steve Jobs.

Read the rest of this post »