September 18, 1989: Steve Jobs’ company NeXT Inc. ships version 1.0 of NeXTSTEP, its object-oriented, multitasking operating system.
Incredibly advanced for its time, NeXTSTEP is described by The New York Times as “Macintosh on steroids.” In an ironic twist, the operating system Jobs plans to use to compete with Cupertino turns out to be one of the things that saves Apple a decade later.
September 16, 1985 and 1997: Twice on this date, Steve Jobs makes significant moves with regard to his career at Apple. In 1985, he quits the company he co-founded. Then, more than two decades later, he officially rejoins the company as its new interim CEO.
In terms of the emotions associated with those historic occasions, it’s hard to think of two more polarizing days in Jobs’ life.
September 14, 2010: Airport security workers reportedly stop Steve Jobs at Japan’s Kansai International Airport. The reason? The Apple CEO supposedly tried to bring ninja throwing stars onto his private plane while heading home from vacation.
It’s one of the most bizarre Steve Jobs stories ever. Apple, however, quickly spoils the internet’s fun. Cupertino issues a statement describing the reports as “pure fiction” (although Apple acknowledges that Jobs visited Japan over the summer).
August 27, 1999: Apple replaces the striped, multicolored logo it used since 1977 with a new single-color version.
The replacement of the iconic logo shocks many long-time Apple fans. However, it is part of a sustained, company-wide overhaul on the part of Steve Jobs. The makeover includes new products, the “Think Different” ad campaign, and eventually the removal of the word “Computer” from the company’s name.