August 15, 1998: The iMac G3, Apple’s brightly colored translucent Macintosh relaunch, goes on sale to a rabid audience.
Steve Jobs’ first major product launch since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary. It also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).
August 4, 2008: Steve Jobs acknowledges mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity.
“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”
Think for a second about Steve Jobs. What do you see? Most likely, it’s an image of the bespectacled, black turtlenecked tech titan talking on a stage. That’s because one of his greatest gifts was public speaking.
This week on The CultCast: The journey to a trillion! How did Apple become the most valuable company on earth? We discuss, and remember the company’s troubled history. Plus: Is the i9 MacBook Pro a total ripoff? One YouTube reviewer says yes, and his tests are convincing. We’ll fill you in. And stay tuned for the sad decline of MoviePass. Is the troubled movie service still worth it?
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August 3, 2009: Google CEO Eric Schmidt resigns from Apple’s board of directors amidst increasing competition between the two companies. The root of the problem? The growing feud over Android’s encroachment on iOS.
“Eric has been an excellent board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful,” says Steve Jobs in a press release announcing Schmidt’s resignation. “Unfortunately, as Google enters more of Apple’s core businesses … Eric’s effectiveness as an Apple board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s board.”