Today in Apple history: Tim Cook becomes Apple’s chief operating officer

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Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

Today in Apple history: Bono’s (Product)Red iPod nano fights HIV/AIDS

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The limited-edition (Product) Red iPod nano raised cash for a worthy cause.
Did you own this special edition iPod?
Photo: Wikipedia/Re-ality CC

October 13: Today in Apple history: Bono's (Product)Red iPod nano fights HIV/AIDS October 13, 2006: Apple launches its limited-edition iPod nano (Product)Red Special Edition music player, with 10 percent of profits going to fight AIDS in Africa.

Created in association with U2 lead singer Bono and activist/attorney Bobby Shriver, it’s the first of many Apple philanthropic products. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.

Today in Apple history: iCloud takes our files and photos to the sky

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Steve Jobs shows iCloud to the world.
Steve Jobs called iCloud Apple's hard disk in the sky.
Photo: Apple

October 12: Today in Apple history October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.

iCloud’s arrival marks the end of Apple’s “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.

Today in Apple history: iPhone 4s opens for Siri-ous preorders

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iPhone 4s
The iPhone 4s was the last iPhone Steve Jobs directly worked on.
Photo: Apple

October 7: Today in Apple history: iPhone 4s preorders begin and they are Siri-ous October 7, 2011: Two days after the death of Steve Jobs, Apple opens preorders for its next-gen iPhone 4s.

The last iPhone that Jobs worked on directly, the 4s boasts a speedier A5 chip, improved 8-megapixel camera with 1080p HD video recording, and — most significantly — Apple’s new AI virtual assistant, Siri.

Today in Apple history: Steve Jobs dies at 56

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Steve Jobs, creator of the iPad and created on the iPad.
Steve Jobs leaves an enduring legacy at Apple.
Portrait: Jeremy Martin

October 5: Today in Apple history: Steve Jobs dies at 56 October 5, 2011: Apple co-founder Steve Jobs dies at the age of 56 in his home in Palo Alto, California.

Jobs’ official cause of death is respiratory arrest arising from complications related to a rare type of pancreatic cancer. He was diagnosed with the cancer eight years earlier, and officially stepped down from his role as Apple CEO in August 2011.

Today in Apple history: Siri debuts on iPhone 4s

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Siri
Siri had first been predicted by Apple back in the late 1980s.
Photo: Ste Smith/Cult of Mac

October 4: Today in Apple history: Siri debuts on iPhone 4s October 4, 2011: With the unveiling of the new iPhone 4s, Apple introduces the world to Siri.

A groundbreaking example of AI in action, Siri’s debut is the culmination of a long-term dream at Apple. The accomplishment was first predicted in the 1980s, and fulfilled almost down to the exact month.

Today in Apple history: Michael Spindler denies Apple is a ‘lame duck’

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Apple CEO Michael Spindler headed the company during trying times in the 1990s.
Apple faced big challenges during the Michael Spindler era.
Photo: Ste Smith/Cult of Mac

October 3: Today in Apple history: CEO Michael Spindler denies Apple is a 'lame-duck company' October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”

Why would anyone suspect that it is? The answer lies in Apple’s collapsing Mac sales, massive layoffs and a $188 million quarterly loss. At 15 months into his stint as CEO, Spindler wants to reassure everyone that the worst is over.

Sadly, things will decline further before they start to turn around.

Today in Apple history: Apple’s own code reveals existence of iPhone 4s

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iPhone 4s
While the iPhone 4s name and other key details leaked, Siri remained a surprise.
Photo: Apple

October 1: Today in Apple history: Leak in Apple's own code reveals existence of iPhone 4s October 1, 2011: Just days before it is to be publicly unveiled, the name of the iPhone 4s is revealed online.

The latest iTunes beta inadvertently spills the beans on the new name. Along with the name, the code also reveals that Apple’s new handset will come in black and white color options.