Fitness apps obsess over running, but is it really good for you?

To run, or not to run? That is the question.
Photo: Graham Bower/Cult of Mac

Millions of people go running with their iPhone or Apple Watch every day. Logging runs is one of the main features of just about every fitness gadget on the market.

So should you join the sweaty masses and start using a running app? Not so fast. Not everyone is suited to running, and it won’t develop all aspects of your fitness. Plus, there are loads of other kinds of exercise you could be doing instead. What makes running so special?

Tim Cook just got a big promotion at Nike


Cook & Ive - 2016
Just when you thought Tim Cook couldn't climb any higher...
Photo: Jim Merithew/Cult of Mac

Apple CEO Tim Cook is moving up in the world of Nike, where he’s been serving as a member of the board of directors.

Nike revealed that starting today, Cook will be the lead independent board member at the athletic apparel company, which is undergoing some big leadership changes.

Apps vs. apparel: Can Strava compete with big sportswear brands?


The last of the indie fitness apps: can Strava hold their own against the big brands?
The last of the indie fitness apps: Can Strava hold its own against the big brands?
Photo: Graham Bower/Cult of Mac

Sports apparel makers clearly believe that fitness apps are an important part of their futures. Under Armour and Adidas have invested heavily in fitness apps, and Runkeeper’s recent acquisition by ASICS is just the latest in a long series of app acquisitions by apparel makers.

These companies have big brands and deep pockets. Can an indie developer realistically compete with all that? Gareth Nettleton, VP of marketing for indie fitness app Strava, tells me that like any serious athlete, his hard-charging company thrives on competition.

How to set personal fitness goals with Apple Watch


Positive goals, like training for a marathon, tend to be more effective than negative goals, like losing weight.
Get creative with your goals to achieve greater results.
Photo: Graham Bower/Cult of Mac

Apple Watch gives you three goals: standing, moving and exercise. But these aren’t really goals. They are actually more like targets.

A real goal is something you want to achieve — an outcome you have in mind that is so important, it motivates you into action. Starting a fitness program without this kind of goal is like going on a road trip without any idea of your destination. Maybe you’ll arrive someplace nice, but don’t count on it.

So when it comes to fitness, the big question is: What are you trying to achieve?

Apple named coolest wearables brand over Samsung, Rolex, Ralph Lauren


As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
Photo: Apple

Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.

The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.