Apple’s savvy fitness plan: Build an indispensable platform

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The Activity app forms the hub of Apple’s fitness platform strategy.
The Activity app forms the hub of Apple’s fitness platform strategy.
Photo: Graham Bower/Cult of Mac

If you compare the Apple Watch to dedicated fitness tracking devices, it comes up short, and the forthcoming watchOS 2 will do little to address these limitations. Instead, with this update Apple is focusing on helping improve third-party fitness apps.

That’s because Apple sees its wearable as the main component of a fitness platform, with the Activity app as hub. While the built-in Workout app is mostly for beginners, third-party apps will provide the missing features for hardcore users.

Why you may run into trouble if you try to switch running apps

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It's not always easy to switch running apps.
It's not always easy to switch running apps.
Photo: Graham Bower/Cult of Mac

Using a running app to log your workouts is a great way to track your progress and stay motivated. But have you considered who actually owns the workout data you are logging?

If you ever decide to switch apps, you might be in for a surprise. While some services, like Strava, make it easy to transfer your data, with others it can be difficult or even impossible.

How gadgets helped me go from dad bod to six pack

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Third-party fitness apps will finally become fully fledged Watch apps.
Fitness gadgets saved my life. Sort of.
Photo: Graham Bower/Cult of Mac

I used to live the classic geek lifestyle, forever hunched over a MacBook, munching on comfort food. Until one day cancer forced me to take my health more seriously.

Now I run marathons and lift weights for fun. But the geek is still strong in me. From GPS watches to bioelectrical impedance analyzers, I’ve used pretty much every kind of fitness gadget.

Here’s the story of how fitness gear helped me get in shape for the first time in my life and swap my middle-aged dad bod for a six pack.

Apple Watch kicks Nike+ Fuelband and Jawbone Up out of Apple Stores

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The Apple Watch has kicked Nike and Jawbone off the Apple Store. Photo: Nike
The Apple Watch has kicked Nike and Jawbone off the Apple Store. Photo: Nike

The Apple Watch is coming, and this means it’s time for Apple to put all the crappier fitness bands it’s been selling all these years into the airlock and flush them into deep space.

No surprise, then, that Apple’s retail stores are no longer selling the Jawbone UP and the Nike+ Fuelband.

Did Marc Newson design the iPhone 5c case?

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Do these sneakers look a lot like the iPhone 5c case to you? Photo: Nike
Do these sneakers look a lot like the iPhone 5c case to you? Photo: Nike

Nike is re-releasing the Zvezdochka, a line of space-inspired sneakers first designed for the company 10 years ago by Marc Newson, Jony Ive’s BFF and Apple’s newest star designer.

Notice anything about them? Yup. They look just like the iPhone 5c case. Got to make you wonder if the iPhone 5c case was designed by Newson, don’t you think?