Sports apparel makers clearly believe that fitness apps are an important part of their futures. Under Armour and Adidas have invested heavily in fitness apps, and Runkeeper’s recent acquisition by ASICS is just the latest in a long series of app acquisitions by apparel makers.
These companies have big brands and deep pockets. Can an indie developer realistically compete with all that? Gareth Nettleton, VP of marketing for indie fitness app Strava, tells me that like any serious athlete, his hard-charging company thrives on competition.
Apple Watch gives you three goals: standing, moving and exercise. But these aren’t really goals. They are actually more like targets.
A real goal is something you want to achieve — an outcome you have in mind that is so important, it motivates you into action. Starting a fitness program without this kind of goal is like going on a road trip without any idea of your destination. Maybe you’ll arrive someplace nice, but don’t count on it.
So when it comes to fitness, the big question is: What are you trying to achieve?
Apple Watch has been on our wrists for just five months and yet it is already having an amazing impact on many people’s lives.
We want to find out how Cult of Mac readers are using Cupertino’s fitness tech to get in shape, so we’re inviting everyone to share their inspiring stories. Plus, we’ve set up a new Cult of Mac club on Strava so you can connect with other readers who are into fitness.
If you compare the Apple Watch to dedicated fitness tracking devices, it comes up short, and the forthcoming watchOS 2 will do little to address these limitations. Instead, with this update Apple is focusing on helping improve third-party fitness apps.
That’s because Apple sees its wearable as the main component of a fitness platform, with the Activity app as hub. While the built-in Workout app is mostly for beginners, third-party apps will provide the missing features for hardcore users.