Why John Sculley doesn’t wear an Apple Watch (and regrets booting Steve Jobs)

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Fremont, California, 1990.
John Sculley, photographed in 1990 when he was Apple CEO.
Photo: Doug Menuez

John Sculley may be best known to a generation of Apple fans as the CEO who made the company choose between him and Steve Jobs. But he’s also a successful investor, mentor and entrepreneur — as well as the person who increased Apple’s sales from $800 million to $8 billion during his decade at the top.

In an interview with Cult of Mac, Sculley, who ran Apple from 1983 to 1993, tells why he doesn’t wear an Apple Watch, makes the case that AAPL stock is undervalued, explains how the Steve Jobs movie twisted facts, and talks about his new book Moonshot and the future of entrepreneurism.

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One way to keep iPhones secure: Let Apple look inside, not the FBI

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john-sculley
Former Apple CEO John Sculley has an interesting idea about how Apple might approach the FBI's request.
Photo: Web Summit/Flickr CC

There are plenty of opposing views about how Apple should handle the FBI’s demand to create a backdoor to unlock a dead terrorist’s iPhone.

One idea we haven’t heard before, however, is a concept put forward by former Apple CEO John Sculley: Cupertino could help provide the desired information, but Apple (not the government) could be in charge of reading the messages.

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John Sculley says Steve Jobs movie is ‘extraordinary’

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1984 --- Steve Jobs and John Sculley --- Image by Ed Kashi/CORBIS
Steve Jobs and John Sculley in 1984.
Photo: Ed Kashi/CORBIS

Former Apple CEO John Sculley says the new Steve Jobs movie is “extraordinary entertainment,” and thinks it will be “every bit as successful” as Aaron Sorkin’s previous Silicon Valley biopic The Social Network.

Like Andy Herzfeld, however, Sculley notes that the movie is not always accurate and that there, “was a lot of creative license taken.”

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Pop culture blows it when it comes to Steve Jobs

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Michael Fassbender as Steve Jobs.
Michael Fassbender as Steve Jobs.
Photo: Universal Pictures

Steve Jobs is often portrayed as an egotistical tyrant in the books, movies, and documentaries that try to encapsulate the Apple CEO but according to someone who was both one of Jobs closest friends and a bitter rival, pop culture has totally blown it when it comes to portraying Steve.

Former Apple CEO John Sculley says he’s optimistic that the upcoming Steve Jobs movie written by Aaron Sorkin will fix some of his problems with how Jobs’ personality has been misrepresented.

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Meet the cheap, stylish smartphones backed by ex-Apple CEO John Sculley

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meet-the-cheap-stylish-smartphones-backed-by-ex-apple-ceo-john-sculley-image-cultofandroidcomwp-contentuploads201508Obi-Worldphone-940x504-jpg
Obi Worldphone’s first smartphones are here.
Photo: Obi Worldphone

Backed by ex-Apple CEO John Sculley, Obi Worldphone is a startup company that’s hoping to shake up the affordable Android market with two new devices that combine stylish designs and decent specifications with even more attractive price tags.

Meet the Obi Worldphone SF1 and SJ1.5, which start at as little as $129.

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John Sculley drew ‘Mac phone’ concept for Steve Jobs in 1984

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john-sculley
John Sculley drew a 'Mac phone' concept for Steve Jobs back in the 80s.
Photo: Web Summit/Flickr CC

Former Apple CEO and business parter of Steve Jobs, John Sculley dropped some interesting new tidbits about Apple’s history in a recent interview. He said that all the way back in 1984, Jobs was dreaming up the idea of a “Mac phone.”

This “Mac phone” would be a desktop device that acted as a phone, but ran a version of the Mac’s software.

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Former CEO John Sculley explains how Apple sells experiences

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I’m a sucker for Apple history, and I particularly enjoy hearing from the people who had an impact on shaping Steve Jobs into the incredible force of nature that he became.

In a new interview with John Sculley, the former Apple CEO sheds some light on what may have been his single biggest lasting impact on Apple: the drive toward making the experience of using an Apple product one of the company’s most important focuses.

Sculley catches a lot of flack for being the CEO who kicked Jobs out of Apple back in 1985, but after Jobs and Tim Cook he was the best of CEO Apple ever had, and someone who’s always interesting to hear talk about Apple. In this particular video he shares his thoughts on the original Macintosh ad and why Apple trumps everyone else at marketing.

More of Sculley’s thoughts after the jump.

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Ex Apple CEO launches five new smartphones in the Middle East

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1984 --- Steve Jobs and John Sculley --- Image by Ed Kashi/CORBIS
1984 --- Steve Jobs and John Sculley --- Image by Ed Kashi/CORBIS

Former Apple CEO John Sculley has launched a new lineup of budget smartphones in the Middle East — although he admits Steve Jobs would like not be enamoured with them.

“Steve being Steve would say, you can do alot better,” he told Gulf Business.

The range includes various animal-themed devices, including the Octopus S520, the Falcon S451, Hornbill S551, Wolverine S501, and Obi F240. They are being launched by India’s Obi Mobile, a budget smartphone brand, which John Sculley co-founded.

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How Apple can rekindle the magic of the Stevenote

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(Photo: Jim Merithew/Cult of Mac)You know that saying about someone being so smart that they've forgotten more about a subject than the average person has ever known? Much the same could be said for Apple and good ideas. While not every concept in the company's history has been a winner, there are a good few we'd love to see Apple take another crack at revolutionizing -- whether it's because there's an obvious market out there waiting, or simply because it would make us happy to see them.Which ones made the grade? Check put the gallery above to find out.
How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

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