This time on the CultCast: rumored new Apple tech could give weeklong battery life to future iPhones; why your grandma will love the new iTunes; after a 30-year feud, Apple and IBM kiss and make up; Kim Kardashian’s iOS app makes way more than it should; Beats brings the marketing magic back to Apple; and we pitch our favorite apps and tech then vote on which one’s best—it’s an all new Faves N Raves!
Hem and haw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
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Could it be that the much-anticipated sapphire displays for the upcoming iPhone 6 isn’t actually sapphire at all? Sort of, according to a new video posted by YouTuber Marques Brownlee.
Brownlee made waves a few weeks back when he apparently managed to get hold of one of the super-tough 4.7-inch displays reported to feature in Apple’s next generation handset, and ran it through the most brutal assault course this side of Full Metal Jacket. The display was subjected to a scratch and shatter test involving keys, a knife, and even Brownlee himself trying to bend it with his foot.
Provided the display (supplied by renowned Apple leaker Sonny Dickson) is genuine, this test suggests that the iPhone 6 screen will be considerably stronger than the displays used in its predecessors.
But it may still not be pure sapphire. Here’s why.
Long-time rivals Apple and IBM partnered up this week to work together on enterprise software, but what does this mean for Siri? If Apple’s trusty voice assistant gets together with IBM’s extremely intelligent A.I. Watson, it could be a beautiful “relationship.”
Watch today’s Cult of Mac news roundup to hear all the latest news and rumors about this potential Apple-IBM hookup, possible trouble in the iPhone 6 sapphire glass pipeline, a toaster that burns your selfies into bread and the rest of the week’s biggest stories.
Six crazy new iPhone 6 rumors are ready for the crystal ball treatment this week.
We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.
The onslaught of ridiculous iPhone 6 rumors continues this week with reports claiming a huge megapixel boost is coming thanks to a new camera sensor. We’ve also heard whispers of week-long battery life coming soon, seen glimpses a possible iPhone 6 TouchID, and heard new details on the iWatch coming in different sizes this fall.
There’s even some new reports of production delays with the 5.5-inch iPhone 6, but you’ll have to gaze deep into our crystal ball to find out who the hell really knows what’s going on with Apple’s iPhablet.
The Rumor: Fuel cell powered MacBooks, iPhones, and iPads are only a few years away.
The Verdict: Unlikely. British fuel cell firm Intelligent Energy is supposedly working on a secret partnership that would give your iPhone weeklong battery life, thanks to embedded fuel cell technology. The company has long had ties with Apple, but unless a revolutionary way to refill fuel cells has been invented that doesn’t require hauling all your iOS devices to a gas station, I’d rather see a really simple and efficient wireless charging added to the iPhone.
The Verdict: Breaking up is hard to do, but this one is just a matter of time.
Despite creating some of Apple’s most iconic ads over the last three decades, TBWA has been on Apple’s hate-list lately, even if it’s party Samsung’s fault. TBWA’s ads are even getting better reviews than those from Apple’s in-house team, but with rumors swirling that the mothership is arming itself with a 1,000 man marketing army, I expect we’ll see Apple’s account finally switch over to a new agency within the next 12 months.
The Rumor: Only 64GB iPhone 6 units will come with Sapphire crystal displays.
The Verdict: Apple might as well not even add the Sapphire displays if this is true. Luckily, this rumor, which made its way to us via some sketchy analysts in Korea, has as good a chance to come true as Vladamir Putin has a shot of winning the US Presidency in 2016.
I mean, you never know what Vlady the Bearhunter is going to do, so I wouldn’t totally rule it out, but it’s unlikely.
The Rumor: The iPhone 6’s Touch ID sensor has been leaked.
The Verdict: Probably. These pictures are so pixelated though it’s impossible to see what major improvements have been made to make it more durable, but there is the oh-so-tantalizing glimpse of the TouchID mounting screws being moved from the top of the power cable to the bottom.
The Verdict: This rumor looks promising. Apple will at least need different band sizes for men, women and kids, but they could also be developing three completely different models, according to this rumor, which claims iWatch will come with options for a 1.8-inch or 1.6-inch display.
Sapphire crystal glass will supposedly only be used on the 1.8-inch iWatch so that it’s the most durable of the bunch, but with Apple’s plant in Mesa pumping out enough sapphire to pave America's highways, it seems unlikely Apple will only include it on some units, rather than adding it to all iWatches and iPhones.
The Rumor: Sony’s new Exmor IMX220 sensor will boost the iPhone 6 camera to 13MP.
The Verdict: Don’t get too excited iPhotogs. Chinese forums are usually the absolutely worst place to source a rumor, but GforGames is backing this one, saying it has a solid track-record of dishing Sony info. Earlier rumors claimed the iPhone 6 camera would only see a modest upgrade though, and Apple hasn’t been eager to jump into the megapixel wars.
The new Sony sensor can support up to 20MP, but the rumor claims Apple will only use it at 13MP. That would give it the power to record 1080p videos with a 3840 x 1080 resolution, making it pretty appealing for 4k fans, but it’s more likely that Apple just adds better low light performance, improved coloring, and sharper focus.
The Rumor: Production issues could delay the 5.5-inch iPhone 6 until 2015.
The Verdict: Over Tim Cook’s dead body. Ming-Chi Kuo’s reports are sometimes reliable (high praise in the world of Apple analysts), but his latest also claims the 4.7-inch iPhone won’t get a sapphire display, even though we’ve seen convincing evidence to the contrary.
Pushing the iPhablet to 2015 would be a huge blow to Apple’s 2014 product pipeline that’s expected to be the best in 25 years, but at this point, we also haven’t seen any physical evidence that it’s really on the way either.
The Rumor: Production on the 5.5-inch iPhone is actually going to start in August after all.
The Verdict: No one knows what the hell Apple is doing with the 5.5-inch iPhone. Reuters cites local media in its latest report that the 5.5-inch iPhone 6 will enter production in the second week of August, while the 4.7-inch will start on the third week of July.
It’s hard to see Apple waiting until 2015 to release the iPhablet, and Ming Chi-Kuo has been wrong quite a few times, so maybe his info on the delays is off. However, we still haven’t seen a single component leak for the 5.5-incher, even though you can already build your own 4.7-inch iPhone 6 out of the river of leaked parts flowing out of Shenzhen.
Could it be that the iPhablet rumors have been wrong the entire time?
Production of the iPhone 6 has either just begun, or is days away from starting, according to a new report from Taiwan’s Economic Daily News.
The newspaper claims that mass-production of the eagerly-anticipated next generation 4.7-inch iPhone 6 handset is set to begin during the third week of July – making it either this week or next – while production of the larger 5.5-inch “phablet” iPhone 6 will begin during the second week of August. No sources were cited for either of these reports.
The iPhone 6 is widely expected to feature a sapphire glass display, but the protective material could only be offered with more expensive models that pack the most storage.
Apple’s sapphire supplier in Arizona, GT Advanced Technologies, might not be able to produce enough displays to meet initial demand when new iPhones come out this fall. While opinions are varied as to how many displays Apple will be able to make, it’s being reported that sapphire could very well only be available in the most expensive iPhone 6 models.
New leaked photos reportedly showing the battery from the long-awaited 4.7-inch iPhone 6 have emerged online, apparently depicting devices with a capacity of 1,810 mAh. Provided that these turn out to be genuine, this would represent a slight improvement versus the 1,560 mAh battery seen in the current generation iPhone 5s.
While the iPhone 6 has sparked tons of speculation in the tech world, rumors regarding the alleged Apple smartwatch have as well. All the gossip and leaks about the long-rumored device, popularly referred to as the “iWatch,” have created big expectations for the company to meet.
In today’s video we take a look at all the rumors and get a good feeling of what an iWatch might look like when it’s revealed (possibly this October). If the reports are true, you’ll enjoy more than the average smartwatch as you track blood pressure, hold FaceTime calls and more, all on an amazing device that redefines wrist wear.
Photos have surfaced on French Apple website Nowhereelse.fr that purport to show the Touch ID sensor for Apple’s next-generation iPhone 6.
While at first glance, the images look identical to the sensor embedded within the iPhone 5s — Apple’s first smartphone to feature the Touch ID technology — upon closer inspection some tiny differences in design can be spotted. These predominantly relate to the edges of the sensor where the tiny screws will attach it to the device’s metal housing.
The two sensors can be seen next to one another in the image below:
Apple has been having trouble with battery makers overseas meeting its specifications, but now it’s being reported that new suppliers have been brought on to solve the issues. The news highlights how diversifying its partners in the Asian supply chain continues to be Apple’s strategy moving forward.