A preview of the next Modern Family episode. Photo: Twentieth Century Fox
Tonight, history is made as Modern Family becomes the first major TV show to ever air an episode shot almost entirely using Apple products — ranging from the iPhone 6 and iPad Air 2 to MacBook FaceTime cameras.
But while Apple products are famously easy to use, the episode itself contained numerous challenges: taking more than three months to complete, and a variety of nifty filmmaking tricks. To find out more details, BuzzFeed News reached out to the show’s executive producer and co-creator, Steve Levitan, to get some added insight about the challenges of making this unusual show.
The behind-the-scenes video is available to watch online, or download via iTunes.
If we’re getting an iPhone 6c, I want it to look like this. Photo: 3DFuture
A somewhat surprising lack of interest in the iPhone 5c means Apple’s unlikely to have another stab at a more affordable iPhone category for a long time, but these beautiful mockups of a would-be iPhone 6c make us wish that wasn’t the case.
Bandai’s case turn the iPhone into a DeLorean. Photo: Bandai
The iPhone 6 Plus has a hard time sliding into most pants pockets, but if you’d like to make the iPhone 6 Pinch even more unbearable, Bandai is coming out with a new case that transforms your device into the time machine from Back to the Future.
The DeLorean time machine case brings all the incredible details of Marty McFly’s DMC-12 to your iPhone with moving parts like wheels that switch between hover and street modes. The case doesn’t come with actual time-traveling and levitating features, but Bandai did pack in a couple extra goodies.
The Olloclip clipped onto an iPhone 6 Plus. Photo: Jim Merithew/Cult of Mac
Like millions of photography fans, the iPhone is my main camera. In fact, ever since my Nikon D600 took a suicidal, lens-first dive off a cliff and into a waterfall, my iPhone has become my only camera.
I’m always trying to eke out a little extra performance from my iPhone’s tiny camera sensor with new apps, tripods and lenses. Over the last three months, Cult of Mac has been testing various lenses for the iPhone 6 in a search for the best aftermarket glass. I’ve narrowed the field down to two top choices: the new Olloclip and Moment’s mountable lens system.
Unfortunately, iPhone 6 users can’t actually use both the Olloclip and Moment lenses at the same time. But if you’ve been considering getting new photo gear for your iPhone 6, we’re ready to break down the pros and cons of these aftermarket accessories.
Apple’s going to be transporting more iPhones this quarter than even this guy. Photo: Sina News
Anyone holding onto the mistaken belief that Apple waited too long to launch a big-screen iPhone got their correction during Apple’s recent earnings call, when the company revealed it shipped a massive 74.5 million iPhones during the last three months of 2014 — representing more than half of Apple’s total revenue for the quarter.
iPhone 6 mania isn’t going away anytime soon, either, according to estimates provided by sources in Apple’s supply chain. Based on orders received, manufacturers reportedly expect Apple to ship more than 50 million additional iPhones by the end of March.
Tim Cook has a lot to be happy about. Photo: Apple
Apple closed its earnings call this afternoon after announcing an unprecedented 74.5 million iPhone sales to go along with $74.6 billion in revenue and $18 billion in profits. It broke the record for the most money made by a corporation in history.
While breaking down the Q1 2015 numbers, Tim Cook and CFO Luca Maestri also gave us some juicy details about what’s in store for 2015 by hinting at new products in the pipeline, as well as subtly dropping the Apple Watch’s release date.
We’ve combed through the numbers and the conference call and found seven huge new revelations every Apple fan needs to know:
Apple’s earnings from last quarter will be historic. Photo: Jim Merithew/Cult of Mac
Tim Cook and CFO Luca Maestri are getting ready to announce Apple’s biggest earnings ever to investors this afternoon, and we’ll be on hand to liveblog all the action.
The results are expected to be historic, thanks to unprecedented demand for the iPhone 6 and 6 Plus in not only the US, but also China. Wall Street expects Apple to blow past its projected revenue of $63.5 billion to $66.5 billion and hit somewhere closer to an all-time high of $68 billion.
Analysts expect iPhone 6 sales to have topped more than 66 million, but Apple expert Ben Bajarin is predicting any number lower than 70 million would be a result of supply chain limitations, not demand. Mac sales are also expected to be strong, while the iPad remains the only wild card.
The call begins at 2 p.m. Pacific, but the liveblog action starts now. Keep this tab open and come back throughout the day for coverage of Apple’s biggest quarter ever.
iPhone 6 is #1 in China. Photo: Jim Merithew/Cult of Mac
Apple took the top spot for smartphone sales in China last quarter for the first time in the company’s history, reports financial research firm Canalys.
To accomplish the stunning feat, Apple leapfrogged Samsung, Huawei, and Xiaomi, thanks to the sales of the iPhone 6 and 6 Plus. Apple is also selling more iPhones in China now than it is in the United States, even though the iPhone costs nearly double its nearest competitor. Canalys credits this to Apple tapping into trends like larger screens and LTE.