GQ Digital Edition on iTunes: Breaking the T&A Barrier?
9:11 am, October 21st, 2009, Nicole Martinelli

Condé Nast announced that it will launch a digital version of men’s mag GQ on November 18 in tandem with the print issue.
The digital version available on iTunes will cost $2.99, half of the newsstand price, and there’s no word on whether snail mail subscribers get a discount. Condé says digital GQ be a perfect clone of the dead tree GQ, right down to the ads.

Our mock-up of what GQ might look like, from their online gallery.

iPhone fodder? Another GQ online gallery.
This may be a drawback — to get to the photo spreads of actresses and singers GQ features more or less as mamma made them every month, you’ll have to touchscreen through the ads to get to them on your iPhone, too.
The plus of the iPhone version is that it will have extra photos and videos not in the magazine.
The example given at the presser : if readers tap on a photo of Leonardo Dicaprio, they get photo credits and info about his clothing, plus links to where to buy it. Music stories have audio clips and links to iTunes to download songs. Conde Nast gets a percentage of sales from iTunes, but not clothing or other retailers.
It’s debatable whether the GQ content will push the no-sex barrier on iTunes more than current pseudo-saucy apps, but the men’s mag photos are stellar quality so it will raise stakes aesthetically, even if it doesn’t do away with the prudery. Via WSJ
Posted by Nicole Martinelli in News, iPhone, iPhone Apps, iPod Touch, iTunes | Comment on this article
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I was surprised not to read that this application takes advantage of in-app purchasing. A reader optimized for a given magazine format that enables the customer to purchase new issues and archive old issues seems like a natural. The customer should also be able to purchase subscriptions with a sliding price scale (more issues, lower per issue price).
Maybe that comes later.
Frank Lowney, on October 21st, 2009 at 11:48 am
Frank — I was pretty underwhelmed by what they lined up so far, yes it does seem like it’d be a natural for in-app buys…
We’ll be sure to see more of it can do when it comes out…
Nicole Martinelli, on October 21st, 2009 at 12:16 pm
Leonardo Dicaprio? Huh?
Personally I’d prefer Popular Science, but what the heck.
Chris, on October 21st, 2009 at 6:31 pm
I don’t think we really need to pay anyone to get one more look at Heidi’s flapjacks, do we? Is there someone who hasn’t seen them?
Erin's Dad, on October 22nd, 2009 at 9:45 am