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Apple Quietly Reinstates Banned Bikini Shopping App
By Leander Kahney (9:36 pm, Feb. 23, 2010)
If this is what Apple considers 'overtly sexual' content, we fear for civilization itself - and the entire company needs to get out more.
Apple has quietly reinstated a shopping app from a beachwear retailer that sells bikinis.
As previously reported, Apple pulled the app by Simply Beach, an online beachwear retailer, as part of its great sexy apps purge over the weekend. Among other things, the Simply Beach app sold bikinis.
On Friday, Simply Beach received an email from Apple about the decision to remove any overtly sexual content from the store and that included the Simply Beach application.
“The email also made mention to numerous complaints they had received from customers regarding ‘this type of content’ and implied it was these complaints which had led to the changes,” says the app’s developer, Andrew Long. He added that Simply Beach thought this was a hoax.
A few hours ago, the Simply Beach app was again available on the App Store. Neither Long nor Simply Beach received any communication whatsoever from Apple, Long said in an email.
The same thing seems to have happened with Daisy Mae’s Alien Buffet, a 12+ rated game that was pulled presumably because it features a female lead character in short shorts. Like Simply Beach, the game is quietly back on the App Store. Again, there has been no communication from Apple.
It’s pretty clear that Apple’s doing damage limitation here, reinstating the high-profile apps, although iWobble is still banned.
Posted by Leander Kahney in Apple, News, Top stories, iPhone Apps | Comment on this article
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is there any way Apple could “loudly” reinstate the app?
LOL
gh, on February 23rd, 2010 at 9:43 pm
Also, is there any way I could read something on this site that isn’t about Apple banning spank apps? Does anyone really care enough to run 20 different posts about it?
Greg, on February 24th, 2010 at 12:30 am
…or they realized they made a mistake and rectified it? I can imaging that in deleting 5000 apps, innocent bystanders got caught in the melee.
Thao, on February 24th, 2010 at 12:48 am
So iWobble is banned, which markets itself explicitly as for making breasts jiggle, yet oddly Shake to Wobble, which only has pictures of faces being jiggled in its screenshots remains available. The products do THE EXACT SAME THING. The App Store, and Apple’s poorly defined mission for it, continues to fail again and again at transparency, consistency, and reason.
J, on February 24th, 2010 at 9:52 am
Yea, I was calling for the head of the department for the swimsuit sales app, so I’m glad to see this was reinstated.
Ryan, on February 24th, 2010 at 9:54 am
Apple is FULL of SHXT !!!!
When they introduce the Mac they had this girl breaking a screen and going against the establishment, now Apple is behaving exactly what they ridiculed!!
I have apps that contain beautiful pictures of girls, some show MUCH LESS than PLAYBOY, but Apple left Playboy, and Maxim, and others on iTunes because it is all about the mighty $$$$$$.
What Apple has done again is show no respect for the Developers, with out notice they pull the apps, and when you get a call back it is some rude individual like Richard XYZ that “can not comment, can not explain, and he has to hang up because he does not want to talk to you”
The Explicit category is still not available in the new app options. This could be a solution, but the problem is Apple policies and the way they carrying them out. Yes I know there are other platforms, but none like Apple, and because they are Apple does not mean that they should not be considerate with the people who helped them make this product a HUGE HIT. With out the great apps developed by independents the iPhone it would be just another cellphone.
rockero, on February 25th, 2010 at 1:33 pm
Well, if any one went ahead and got an Android phone…..let me say picjiggles is NICE! The jiggle effects and zooming are just not matched. Check it out..it’s on the Android Market.
Vic D, on March 16th, 2010 at 2:37 pm
Are there any lawsuits filed yet against apple for allowing their emplyees to be discriminating against app developers ? If not are there any attorneys out there interested in making a case ?
Robert, on April 23rd, 2010 at 4:56 am
If these apps really got banned bc of parents complaining then let me say this… Stop blaming tv and companies for your poor parenting skills. You need to monitor your kids better or stop buying them devices that allow such advanced Internet searching. You are all fail parents and you need a scapegoat to make yourself feel justified in your dumb ways. And to apple… You have other customers besides bad parents. And you are not keeping us in mind. Instead you rob us to satisfy them. I have had an iPhone for the past 2 years and I just got the iphone4. But this is the last straw. I can’t take up for your poor business decisions anymore. I’m getting an android when my contract is up. You need to be more hands off with the app store like the android market. FAIL
Bryce, on July 23rd, 2010 at 4:16 pm