Apple announced today that there have been 2 billion downloads from the App Store. But how many of those were paid, and how may were free?
The mobile advertising firm Mobclix claims its app analytics shows that paid apps represent 77.3% of the App Store, while the other 22.7% of apps are free. However, far more free apps are downloaded than paid.
“For app developers, this means it’s much harder to get your paid app discovered,” the company says.
The App Ranking section of Mobclix’s website reveals some other interesting App Store tidbits.
While there are 20 categories of apps in total, for example, the two most popular categories — Games and Entertainment — account for more than a third of all apps in the store. Together, the Games and Entertainment categories make up 35% of all apps.
At the other end of the scale, the smallest five categories — Social Networking, Photography, Finance, Medical and Weather — account for only 6.2% of the App Store.
The site also lists the most popular apps in the 20 different categories.
Did you know that Pee Monkey Toilet Trainer is the most popular book on the App Store?
