AirPods get highest-ever satisfaction score for a first-year Apple product

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AirPods in case
AirPods are selling like hot cakes.
Photo: Ste Smith/Cult of Mac

AirPods are the most beloved product Apple has launched in years, based on a new survey that found an astonishing percentage of AirPod owners are extremely satisfied.

In a newly published study conducted by Creative Strategies and Experian, a total of 98 percent of AirPod owners said they are either “very satisfied” or “satisfied” with Apple’s new wireless buds. Over 80 percent of customers said they are very satisfied.

To put the satisfaction score in context, both the iPhone and iPad had a first-year satisfaction score of 92 percent when they launched in 2007 and 2011.

AirPods satisfaction

Apple launched the AirPods at the end of 2016 as a compliment to the iPhone 7, which lacks a headphone jack. The AirPods have been in short supply since launching. Current shipping estimates on the online Apple store are set to six weeks out.

AirPods owners also said they are extremely likely to recommend the product to friends and family. Survey respondents were asked to briefly explain their rankings — an analysis found that the most commonly used words were “magic,” “sound quality,” “convenient,” “love” and “battery life.”

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  • Thomas Milligan

    I have a pair, and I have to agree. I absolutely love my AirPods! The convenience of them being totally wireless definitely outweighs the few negatives. Battery life is also superb. I can only imagine how good Version 2 will be.

    • Me too. I was skeptical, but loosing the wires from the headphones gives an incredible experience. Great job by apple!

  • Richard Ludwig

    You know are extremely dissatisfied? Those of us still waiting for them to become available. 6 week waiting time 6 months after release is unacceptable.