A new rumor coming out of China suggests that September’s next-gen iPhone won’t be called the iPhone 7 as expected, but rather the iPhone 6SE — continuing the naming scheme Apple introduced for its 4-inch iPhone SE earlier this year.
A separate report, meanwhile, suggests that it’s likely to debut on Friday, September 16. That’s just two months’ away…
Just to clarify, this refers to the retail release, not the launch event. To be even more specific, it should happen on Friday, Sept. 16th.
— Evan Blass (@evleaks) July 23, 2016
The slightly-earlier-than-usual launch date was “revealed” by tipster Evan Blass, who has a strong track record when it comes to this type of information. Last week Blass suggested that the code names for Apple’s two (!) new iPhones are Sonora and Dos Palos, thereby potentially shutting down discussion that yet another new iPhone option will be added to Apple’s line-up.
In terms of the naming convention, so far it’s just a rumor citing Chinese supply chain sources. On one level it makes sense, since there have been plenty of reports that Apple is switching to a three-yearly “full number upgrade” cycle, and everything we’ve heard about the iPhone 7 iPhone 6SE suggests an incremental upgrade more in line with Apple’s “s” number refreshes.
However, it would also be a bold move in the same year in which Apple is already seeing iPhone sales decline. I get that the company is apparently saving its big guys for next year’s tenth-birthday iPhone overhaul, but skipping out on calling this the iPhone 7 in favor of a confusing product name like the 6SE just sounds like it’s throwing away potential sales.
What do you think of the name iPhone 6SE? What would it take to make you upgrade this year? Leave your comments below.
Source: Apfelpage.de
Via: 9to5Mac
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
5 responses to “iPhone 7 might not go by the name you’re expecting”
It would not be a smart move by Apple to call it the 6SE. Apple are typically good at marketing themselves, so I bet it’s still called the 7. The name is a business decision. They’re not going to admit “yeah, you’re all right, this isn’t much of an upgrade.” Why in their right mind would they do that? The reality of a “limited upgrade” aside, we know Apple will treat this like they do every launch, calling it the most incredible, beautiful, sophisticated, etc iPhone ever, and so they’ll call it the 7.
I can just see it now… “The hole ball game has changed yet again with the IPHONE 7. This time you get a dual lense camera with unparalleled image capture and sharpening that cannot be matched. We’ve improved our internal hardware and removed the phone jack so you can use bluetooth headsets to their fullest potential. We’ve also increased the capacity to an amazing 256GB so there’s always extra room for 4K video and just one more camera shot. Oh, and one more thing, IOS10 paired with an IPHONE 7 gives you the most amazing experience with IPHONE in almost a decade. You will fall in love again with IPHONE 7.”
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dont see apple calling this the iphone 7 and just offering a slight upgrade. If they are changing to a 3 year cycle, calling the 3rd cycle by a new number does not make sense. If this is the iphone 7 then it is one of the most boring new phones to come from apple. Why keep the 6 body but call it the 7? Apple is saving their magic for next year.
This is basically confirming people are getting bs-ed. Two year old phone with “refreshed” internals and preinstalled updates.
Besides, I’m still waiting on my prediction of them talking away the Steve Jobs selfish mindset “i” products once marketing can’t make them sell anymore to the Apple Phone with the phoneOS.