Update: As several readers have pointed out, right now Apple’s “buy” page appears to be down for its new MacBooks. Either the company’s not quite ready to make the MacBooks available for sale or someone in Cupertino is costing Apple thousands and thousands of dollars.
Apple today unveiled its new MacBooks, boasting the latest Intel processors, improved graphics, faster flash storage and an additional hour of battery life.
The new 12-inch notebooks are available in four different aluminum finishes, including gold, silver, space gray and — for the first time ever — rose gold.
On the graphics front, the updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 chips meanwhile offer up to 25 percent faster graphics performance.
The improved MacBook is available for purchase today on Apple.com, and will arrive in brick-and-mortar Apple Stores tomorrow. You can find out more details here. Prices start at $1,299.
In another change today, Apple made 8GB of memory standard across all configurations of its 13-inch MacBook Air line.
Do you plan to pick up one of the new MacBooks? Leave your comments below.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
8 responses to “Apple unleashes improved MacBooks, now in rose gold”
I would buy one if the friggen links worked on any of their platforms- currently “page cannot be found” shows on web and the link just says “continue” that doesn’t work shows on mobile.
Nobody at Apple expected for anyone to buy it xD
“Page not found” when you click on the “buy”
“Prices start at $1,299.”
The MacBook has an unbelievably gorgeous form factor – they look beautiful. But the specs are crap for the price. Looks like there’s still no reason why someone wouldn’t just buy a MacBook Air if they want a portable device that runs OS X.
retina display
Meh, got excited for a hot minute that the new MBP with skylake had dropped. These are pretty but way underpowered.
Way too expensive and no 2nd port…no thanks Apple. And I had been planning to get one, I had my wallet out and ready for this release but not now.
When will Apple update the MBA to include Space Gray?