Apple Pay hits 2 million locations as Chick-fil-A and more jump aboard

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Apple Pay
Apple Pay is everywhere.
Photo: Apple

iPhone users will soon be able to get their chicken fix without busting out their wallets.

Apple revealed today that Apple Pay is now accepted at more than 2 million locations across the US, and it’s continuing to grow by adding new retailers like fast-food chain Chick-fil-A, Crate & Barrel, as well as Au Bon Pain.

The contact-less payments platform is continuing to gain traction in apps too. Online shoe retailer Zappos just added Apple Pay to its iOS app on Tuesday after receiving lots of demand for it.

“We’ve been getting requests from customers to use Apple Pay for quite a while,” Zappos mobile boss Aki Iida told Business Times. “It makes the customer experience easier, why not try it?”

Not only was Apple been to crush its goal of making Apple Pay available at 1.5 million locations by the end of 2015, in-app purchase volume has also more than doubled in the last six months of 2015.

Apple Pay still has a long way to go before it becomes a ubiquitous platform though. As of October 2015, only 16.6% of people who own an Apple Pay-capable iPhone or iPad have actually used it.

“The challenge for us and Apple as well is to see how much the feature is adopted, said Aki Iida, “Not just by retailers but also consumers.”

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