The rest of the PC industry may be crashing, but Apple expects Mac sales to remain relatively stable in 2016 — with sources in the supply chain claiming that Mac-series product shipments are likely to remain around the 20 million unit mark this year.
In 2015, shipments of Mac-series products rose by 4.03 percent to a total of 20.38 million units, while Mac revenues increased 2.61 percent to S$25.273 billion. A recent report states that while HP, Lenovo, Dell, Asus and Acer all saw falling sales last year, Apple actually increased its worldwide PC shipments by 3 percent year-over-year.
Whether it can do the same in 2016 remains to be seen, but the company certainly has some aces up its sleeve which should spark customer interest.
Yesterday, reliable Apple analyst Ming-Chi Kuo said new MacBooks are set to debut in June, most likely adding Intel’s “Skylake” processors, bringing CPU speed increases of 10-20 percent, an improved graphics chip, and longer and more efficient battery life. It is possible that Apple will also ditch the smaller size 11-inch MacBook Air, but add a 15-inch model, much as it currently offers with the MacBook Pro.
While overall flat Mac sales won’t help counterbalance the effects of slowing iPhone growth, it once again highlights the degree to which Apple doesn’t seem to be subject to the same rules which are currently sinking the rest of the PC industry.
What would persuade you to shell out for a new Mac this year? Leave your comments below.