Tesla’s Elon Musk calls Apple Car an ‘open secret’

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Apple car concept art shows what Cupertino might put on the road.
Apple car concept art shows what Cupertino might put on the road.
Photo: Aristomenis Tsirbas/Freelancer

The Apple Car has its share of skeptics, but there’s at least one person who believes it is coming, and he should know: Tesla founder Elon Musk says it’s an “open secret” that Cupertino is working to become Coupe-rtino. Get it?

In an interview with the BBC, Musk said it is “obvious” to everyone watching that Apple is trying to make a car. His proof?

“It’s pretty hard to hide something if you hire over a thousand engineers to do it,” he said.

That doesn’t mean he sees the iPhone-maker as a threat. He claims he looks at fellow electric vehicle makers as kindred spirits, not enemies.

“[The Apple Car] will expand the industry,” he admitted. “Tesla will still aspire to make the most compelling electric vehicles, and that would be our goal, while at the same helping other companies to make electric cars as well.”

As for what the Apple Car would look like? Musk didn’t want to be pinned down, but he did say, “in the long term, nobody will buy a car unless it’s autonomous…. Owning a car that is not self-driving in the long term will be like owning a horse — you would own it and use it for sentimental reasons but not for daily use.”

That seems to indicate Musk is banking on the Apple Car to be a self-driving car, a rumor we’ve heard multiple times in the past. Anyone think the future of driving is starting to look interesting?

Source: BBC

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  • imtough

    Elon Musk needs to catch a beating. It would be good for him. He’s never been hit in the face by anything but a penis and it shows.

    • Airey Belvoir

      Paypal, Tesla, SpaceX. What have you been up to?

      • Alex_98

        I think the things he wrote, reveal what’s going on in his mind . And he’s just another sad little person venting …

  • Calvin Graham

    I really doubt self driving cars will ever come to complicated streets like London, Mumbai, etc. The flow of traffic in many places is utterly reliant upon people breaking the law in minor ways (forcing themselves into traffic, skipping through lights as they change, briefly going over the speed limit to overtake or merge into traffic). It’ll work great on freeways or in somewhere like the States where you have a grid system but if put a 100% law abiding car in somewhere like Paris you’ll spend most of your time waiting on it finding a legally safe space to pull out.

  • Dave

    Self-driving cars? I wouldn’t want to buy a self-driving Ferrari. Elon Musk seems to have no idea of the joy of driving. I’m sure there will be cars with aided driving that will put on the brakes if you pass out or make a mistake, but fully automated driving sounds dangerous. The software engineers would need to do something they’ve never successfully done before – anticipate every eventuality and respond to it reliably every time. A failure to do that would leave to carnage. Apple maybe better at that kind of thing than Microsoft, but they’re a long way from fully achieving it.

    I’m not sure how you would introduce such cars. Fully automated cars in a system that only has fully automated cars (and no pedestrians or cyclists) might work, but a mix of human and fully-automated cars would be disastrous I’m sure.

    • AAPL.To.Break.$130.Soon>:-)

      “I’m not sure how you would introduce such cars. Fully automated cars in a
      system that only has fully automated cars (and no pedestrians or
      cyclists) might work, but a mix of human and fully-automated cars would
      be disastrous I’m sure.”

      My feelings precisely. And why are these companies taking on something that nearly no one is asking for?

  • AAPL.To.Break.$130.Soon>:-)

    Since when did Elon Musk become a spokesperson for Apple? A person can spout any nonsense they want about Apple and everyone sits around and listens like they are getting the truth. As near as I can tell, no one at Apple has said anything about an Apple car or what it will be like. Elon Musk even knows how many people Apple hired to work on the project which is quite amazing. I wonder if there’s anyone at Apple who knows the inner workings at Tesla? I guess it’s possible because there are some ex-Tesla employees working at Apple. Elon Musk calls them Tesla rejects. Elon Musk needs to tend to his own business and stop making speculations about what’s going on at Apple. Maybe he thinks Apple is also starting its own space program.

    I’m always surprised when it comes to hearing about companies building self-driving cars and yet I’ve never spoken to anyone who is looking forward to owning one. Even if the supply is there, where is the demand for them? I personally prefer to do my own driving but that’s just me.

    • Alex_98

      I suspect Musk has much more insight on this issue than your I will ever have.