With unparalleled numbers of orders from Apple, the iPhone 6s and 6s Plus may be the handset everyone’s talking about right now, but don’t think that Cupertino has given up on its previous record-breaker, the iPhone 6.
The company has debuted not one, two, three, but seven new ads and commercial spots showing off Apple’s current-gen iPhones. Check them out below:
The first two of the videos posted to Apple’s YouTube page are part of a new ad campaign comparing the iPhone to other, lesser smartphone lines. It ends with the tagline, “If it’s not an iPhone, it’s not an iPhone.” The ads show off features like iMessage, emojis, FaceTime, GarageBand and Apple Pay.
The remaining spots are part of Apple’s ongoing — and award-winning — “Shot on iPhone 6” series, showing off crowdsourced footage taken by iPhone users in Bolivia, Alaska, Hawaii, and Papua New Guinea.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
One response to “Apple’s not forgetting about the iPhone 6 as it debuts 7 new ads”
Translated: Please buy the iPhone 6 at full price before we release the 6s.