According to Jony Ive, the Apple Watch project was first touted shortly after Steve Jobs passed away in 2011. But what would it have been like had Apple’s legendary co-founder lived to see the arrival of Apple’s debut into the smartwatch market?
To give us an idea, one dedicated Apple fan cut up and reassembled old “Stevenote” speeches to piece together an Apple Watch ad narrated by Jobs himself. Considering that it relies on old sound bytes about unrelated products, it actually works.
Check it out below. Bonus points if you can work out where each of the quotes originally came from!
This isn’t the first time Apple fans have imagined how Jobs’ involvement with the Apple Watch might have played out. In a great essay last year, one fan scripted out how he thought an Apple Watch Stevenote would have gone.
Yes, it’s idle speculation, but it’s understandable why Apple-watchers would still be interested in how Jobs would’ve sold Apple’s first major new product category since the iPad. If this video is anything to judge by, the answer is “really, really well.”
Now where did I put my credit card?
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
11 responses to “What if Steve Jobs had introduced the Apple Watch?”
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Very well done.
Not the same guy who cut up “Episode 1” was it?
; )
“… at an unbelievable price.” stood out to me, but not necessarily in a good way ;-)
$349 for what this does is pretty good.
Yeah but $399 for the size I am interested in is too much money for me.
For me too!!
The original iPhone announcement along with the iPhone 4 announcement. Very well done. Gotta say…little choked up here. His charisma was second to none.
They could have gotten “Apple Watch” in there at the end…
2007 iPhone launch, iPad launch, much of iPhone 4 launch, and last iPad launch again
I never card to own an AppleWatch but now hearing Steve speak over the video I kind of want one now.
It was done well, except “at a very reasonable price”??? Not precisely so, the ad showcased the gold version!